British Journal of Marketing Studies (BJMS)
Vol 2, Issue 5, September 2014
PROMOTING GREEN PURCHASE BEHAVIOR TO THE YOUTH (CASE OF BAHRAIN)Authors: Mohammed Almossawi Keywords: Environment, Environmental Concern, Green Promotion, Green Purchase Article Pages: 1-16 |
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MARKETING INTELLIGENCE AS A STRATEGIC TOOL FOR COMPETITIVE EDGEAuthors: Goddy Osa Igbaekemen Keywords: : Marketing Intelligence, Competitive Edge, Strategic Tool Article Pages: 17-34 |
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CONSUMER IDENTIFICATION AS A RESULT OF ECONOMIC AND PHILANTHROPIC CORPORATE SOCIAL RESPONSIBILITY IN SAFARICOM LIMITED COMPANY OF KAJIADO COUNTY, KENYAAuthors: Owino Phyllis Osodo Keywords: Consumer Identification, Corporate Social Responsibility, Economic CSR, Philanthropic CSR Article Pages: 35-44 |
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SERVICE STANDARDS MANUALAuthors: Ahmed Mahboub , Dr. Bashar Saryrah , Ayman Obeidat Keywords: Approach, Customer, Decision, Dubai, Guidelines, Improvement, Initiative, Manager, Manual, Owner, Phase, Pilot., Process, Quality, SSM, Service, Standard, Template Article Pages: 45-54 |
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THE IMPACT OF SERVICE MARKETING MIX TO IMPROVE PERCEIVED IMAGE OF USERS OF PUBLIC URBAN TRANSPORTATION BUSES. CASE STUDY: COLLECTIVE URBAN TRANSPORT COMPANY (ETUM) IN M’SILLA CITY ALGERIAAuthors: Lahouel Samia , Yahiaoui Naima , Mekaoussi Saliha Keywords: : transport marketing, Algerie), Marketing Mix, Public company of urban transport ETUM (Entreprise de Transport Urbain de M’Silla, perceived image, urban transport Article Pages: 55-66 |
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DETERMINANTS OF CUSTOMER SATISFACTION AND LOYALTY IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRYAuthors: Oghojafor, B.E. Akpoyomare,Ladipo, K.A. Patrick,Ighomereho, O. Salome,Odunewu, A. Victor Keywords: Customer Satisfaction, Loyalty, Marketing Activities, Nigeria, Operators, Subscribers Article Pages: 67-83 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
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