Women and the Purchasing Decision (Published)
It is clear that today, producers and distributors are increasingly interested in understanding the purchasing behavior of women in general and that of married women in particular. Nevertheless, the choice of this subject is motivated by the shortcomings that have been recorded lately on the contribution of gender in family purchasing in Algeria. It is in this perspective that the present research attempts, in its exploratory aspect, to analyze the attitude of a woman towards purchasing a car. A survey was conducted on a sample of 210 married women belonging to the large urban center of the city of Tlemcen (Algeria). The main results of this study should allow us to determine whether the purchase is cognitive or affective. Therefore, we believe that this study should make a significant contribution to the literature on the role of women in the decision-making process. In addition, it should also help manufacturers and car dealers to better understand the needs and expectations of women in order to develop appropriate marketing strategies
Keywords: Algerian Woman, CAR, Decision, Making Process, Sustainable Involvement
Women and the Purchasing Decision (Published)
It is clear that today, producers and distributors are increasingly interested in understanding the purchasing behavior of women in general and that of married women in particular. Nevertheless, the choice of this subject is motivated by the shortcomings that have been recorded lately on the contribution of gender in family purchasing in Algeria. It is in this perspective that the present research attempts, in its exploratory aspect, to analyze the attitude of a woman towards purchasing a car. A survey was conducted on a sample of 210 married women belonging to the large urban center of the city of Tlemcen (Algeria). The main results of this study should allow us to determine whether the purchase is cognitive or affective. Therefore, we believe that this study should make a significant contribution to the literature on the role of women in the decision-making process. In addition, it should also help manufacturers and car dealers to better understand the needs and expectations of women in order to develop appropriate marketing strategies.
Keywords: Algerian Woman, CAR, Decision, Making Process, Sustainable Involvement
Women and the Purchasing Decision (Published)
It is clear that today, producers and distributors are increasingly interested in understanding the purchasing behavior of women in general and that of married women in particular. Nevertheless, the choice of this subject is motivated by the shortcomings that have been recorded lately on the contribution of gender in family purchasing in Algeria. It is in this perspective that the present research attempts, in its exploratory aspect, to analyze the attitude of a woman towards purchasing a car. A survey was conducted on a sample of 210 married women belonging to the large urban center of the city of Tlemcen (Algeria). The main results of this study should allow us to determine whether the purchase is cognitive or affective. Therefore, we believe that this study should make a significant contribution to the literature on the role of women in the decision-making process. In addition, it should also help manufacturers and car dealers to better understand the needs and expectations of women in order to develop appropriate marketing strategies.
Keywords: Algerian Woman, CAR, Decision, Making Process, Sustainable Involvement
SERVICE STANDARDS MANUAL (Published)
As for the continued and rapid increasing of Dubai as one of the world most targeted areas for businesses and investments, transportation has become one of the main challenges that face decision makers in Dubai. RTA thus was established to unify responsibilities previously spread between several governmental departments (Dubai Municipality and Police Department). Moreover, RTA adopted decentralization by establishing 8 separate agencies and sectors in order to achieve highest levels of flexibility. The “RTA Service Standards Manual” governs the entire portfolio of existing and news services offered by RTA. The Manual is considered imperative to unify and standardize the varied approaches that are taken today in service development and monitoring
Keywords: Approach, Customer, Decision, Dubai, Guidelines, Improvement, Initiative, Manager, Manual, Owner, Phase, Pilot., Process, Quality, SSM, Service, Standard, Template