The revolution in communications technology, which gave the west the power to achieve global supremacy, has converted the world into a global village. This was followed by the increasing diffusion (dominance) of western cultural values that tend to destroy the native cultures of developing nations. This article investigates the impact of globalization and cultural imperialism on socio-cultural development in Nigeria. Specifically, the review of related literature was carried out to ascertain whether there are positive and negative impacts in reference to the topic understudy. Globalization theory was incorporated to analyze the study. The data for this study were purposely collected through the secondary sources. The findings revealed that there is higher usage of western media among young people. Nigerians are copying western culture in negligence to their own culture. Western dominated media reduced Nigerian cultural values to zero level. Therefore, the study recommended that government should control massive influx of western movies, electronic games and pornographic materials to protect the Nigerian cultural values. Moreso, government and the local media should promote local artistic works that are congenial with Nigerian environment to eliminate the adverse negative effects associated with globalization and cultural imperialism
Keywords: And Diffusion, Cultural Imperialism, Developed Nations, Developing Nations, Dominance, Globalization, Globalization Theory, Impact, Negative, Nigeria, Positive, Socio-Cultural Development
