Philosophy and Theory of Market Segmentation and its Practical Application in Nigerian Primary Education Services industry in Kano State (Published)
Market segmentation is customer-oriented philosophy. It is a technique of recognizing effectively the differences among customers. It is well-tested system for guiding marketing strategy. It enables primary education services industry to offer quality services and results-based education. The paper examines the theory and philosophy of market segmentation and its application in basic education (primary Education) services industry in Kano state. It begins with the critical analysis of market segmentation from theoretical and empirical perspectives. It highlighted some principles of market segmentation in the lights of dynamics in primary education industry in Kano state. Finally, it discusses the major areas of market segmentation that could be explored by the sector to bring about positive return on investment.
Keywords: Market Segmentation, Primary Education, Target market