Rwanda has for all intents and purposes a mixed economy. The Rwandan government envisions creating a middle-income, knowledge-based society with middle class of entrepreneurs as the moral fiber of development progression. Various scholars have argued that for enterprises to be competitive, they need to undergo corporate entrepreneurship. Whereas others have defined corporate entrepreneurship as a term used to describe entrepreneurial behaviour inside established mid-size and large organisation. For corporations to improve: Entrepreneurial intensity is required. Entrepreneurial intensity (EI) is considered to be of supreme substance for success of corporate enterprises. To help researchers and lecturers blend the growing body of knowledge, this paper investigates the EI principles of innovativeness, proactiveness, risk-taking, entrepreneurial management style and perceptions to whether have an impact on corporate entrepreneurship (CE) among enterprises in Rwanda. A mixed method approach using qualitative and quantitative approach was employed for testing the hypotheses. In-depth interviews with 156 top executives of well known enterprises in Rwanda were conducted. The interview findings indicated that CE was found to be lacking in diverse enterprises consequently several businesses have struggled to keep up profitability. Thus, the paper seeks to address this gap. Furthermore, the paper provides directions and suggestive thoughts for future research
Keywords: Corporate entrepreneurship, Innovativeness, Rwanda, entrepreneurial intensity, entrepreneurial management style, model for entrepreneurial development, proactiveness, risk-taking
