Entrepreneurial Marketing Dimensions and Market Performance of Small and Medium-scaled Enterprises in Niger Delta, Nigeria (Published)
Although small and medium enterprises provide diverse employment opportunities and economic growth in the Nigerian economy, entrepreneurial marketing has received little attention in the Niger Delta region of Nigeria in spite of challenges faced by them. The study examined the entrepreneurial marketing dimensions and market performance of small and medium scale enterprises in Delta State. A sample of 245 respondents comprises of owners or managers of SME’s in Warri/Effurun Metropolis were selected for study. Convenience sampling techniques was used to select the sample after the area has been subdivided into zone with quota sampling methods. A survey research design was used to collect data from respondents through the use of questionnaire. Hypothesized relationships between the variables of study were tested using multiple regressions. Findings reveal that all the entrepreneurial marketing dimensions of pro-activeness, opportunity-focused, innovation-oriented, customer intensity, resource leveraging and value creation have significant positive relationship with market performance while risk making have a negative relationship. It is therefore recommended that owners and managers of SME’s should be pro-active, aggressive and innovative in design of strategies towards enhancing market performance in their organization.
Keywords: Entrepreneurial Marketing, Market Performance, Niger-Delta, Nigeria, small and medium-scaled enterprises
Entrepreneurial Marketing Dimensions and Market Performance of Small and Medium-scaled Enterprises in Niger Delta, Nigeria (Published)
Although small and medium enterprises provide diverse employment opportunities and economic growth in the Nigerian economy, entrepreneurial marketing has received little attention in the Niger Delta region of Nigeria in spite of challenges faced by them. The study examined the entrepreneurial marketing dimensions and market performance of small and medium scale enterprises in Delta State. A sample of 245 respondents comprises of owners or managers of SME’s in Warri/Effurun Metropolis were selected for study. Convenience sampling techniques was used to select the sample after the area has been subdivided into zone with quota sampling methods. A survey research design was used to collect data from respondents through the use of questionnaire. Hypothesized relationships between the variables of study were tested using multiple regressions. Findings reveal that all the entrepreneurial marketing dimensions of pro-activeness, opportunity-focused, innovation-oriented, customer intensity, resource leveraging and value creation have significant positive relationship with market performance while risk making have a negative relationship. It is therefore recommended that owners and managers of SME’s should be pro-active, aggressive and innovative in design of strategies towards enhancing market performance in their organization.
Keywords: Entrepreneurial Marketing, Market Performance, Niger-Delta, Nigeria, small and medium-scaled enterprises
ANALYSIS OF PRODUCTIVITY, PROFITABILITY, INCOMES AND RETURN ON INVESTMENTS IN YOUTH SMES IN NIGER DELTA, NIGERIA (Published)
The objective of this study was to identify profitable and viable SMEs which could form a basis for an economic empowerment programme for the restive unemployed youths in the Niger Delta Region. The focus of the study is on SMEs which are registered with the co-ordinating agency of government and are therefore considered bankable by financial institutions. A survey of SMEs was conducted in four major urban centres of Aba in Abia State, Uyo in Akwa Ibom State, Benin in Edo State and Port Harcourt in Rivers State and their environs. The cities were purposively selected because they are known centres of economic activities around which industrial establishments and SMEs cluster in the region. The SMEs were registered by government agencies, under eleven categories, with unequal number of enterprises. One hundred enterprises were purposively selected in each of the four centres, for a total of four hundred, ensuring that all enterprise types, in each category, were represented. Applying the simple analytical tools of total factor productivity, net income (NI) and rate of return on total investment (RRTI), the ten most viable SMEs were identified for the states as follows: Abia; metal fabrication, garments, interlocking tiles, concrete electric poles, printing works, saw mills, metal construction, paints, air conditioner and refrigerator repairs and restaurant; Akwa Ibom, paints, oil palm processing, garment/fashion, furniture works, leather bags, bakery and confectionery, metal construction, electronic repairs, brick making and wood arts. Edo, Auto electric, air conditioner and refrigeration, fish production, candle production, oil palm processing, auto mechanics, wood arts, metal works, poultry production and garment/fashion. Rivers: Hair dressing, fish production, metal works, oil palm processing, foot wears, aluminum and glass fabrication, cassava processing, air conditioner and refrigeration, block moulding, restaurant.
Keywords: Niger-Delta, Productivity, Profitability, Rate of Return, SMEs, Youths