This work analyzes investor assessment of students’ business plan, with the hope of boosting their confidence level as they venture into business. The main goal of this study is to prove if investor support programs can assist students to get requisite know-how in becoming entrepreneurs, such that they could be great business tycoons after school. Conscientiousness or due diligence in entrepreneurship could be an approach of a modern-day investor to increase the confidence level of entrepreneurs being groomed in universities by identifying entrepreneurial skills in students and mentoring them. This forms a part of the investors’ strategy to make use of internal resources and skills, as well as opportunities and risks created by its external environment in venturing into a business. The entrepreneur is usually seen as an innovator, a source of new ideas, resources and business dealings. Identifying business opportunities, self-confidence and seed capital were found to be the most important attributes in motivating students to start a new venture. The authors of this study performed this kind of research using Factor Analysis.
The objective of this study is to highlight the importance of the use of BMC to the entrepreneurs and the academic world. In pursuing this objective, the authors want to discuss the BMC problems and criticism and show its variations in order to help entrepreneurs use these models in the right way ‚and successfully plan their businesses. The shortcomings and weaknesses of the model will then be compared with experiences made in the class ‘Entrepreneurship II’ offered in a undergrad course of Business at a Brazilian university in the state of São Paulo. The experience with them highlighted the importance of the use of BMC and it was helpful in developing their business plans. The contribution of this study to the body of knowledge is to fill the vacuum that exists in terms of academic study concerning the use of Business Model Canvas by the entrepreneurs when developing their business plan as well as to advance research in the areas of small and medium enterprises