Ngos’ Advertising in South Africa and Implications for Ngos in China

In this paper, we discuss NGOs (Non-Governmental Organizations) and NPOs (Non-Profit Organizations) in general and focus on the advertising strategy NGOs should undertake. More specifically, we compare and contrast the NGO history in South Africa and China, its corresponding past advertising, and implications for advertising strategy for Chinese NGOs going forward.

Keywords: Advertising, China, NGOs, NPOs, South Africa.