Corporate assistance is expected to generate social harmony within communities. It becomes worrisome where discord is created in community relations, arising from an appraisal of such gestures. The Addax Petroleum experience in Ugbelle community in Imo State, Nigeria, provided a field-study experience on the communication appraisal of corporate assistance consequence in community relations. The interview method was used to obtain data from 12 interviewees, selected purposively from the parties involved in the communal crisis. Obtained data from the used opinionnaire were analysed, with the Likert scale to ascertain perceptions about corporate assistance. It was found that corporate assistance which fails to satisfy felt-need results in crisis in community relations. The system model technique in communication appraisal was also used in discussing the findings. The study recommends that frequent and regular community scanning is required to make corporate assistance match felt-need expectations, for social harmony to thrive in communities, globally.
Keywords: Appraisal, communication, consequence, corporate assistance
