The economic condition in Nigeria has thrown up a lot of issues that are disturbing and constitute threat to the very existence of businesses. This necessitated this study to examine how organizations will implement reengineering so as to stem the tide of recession and remain competitive. Specifically, the study sought to examine the type of relationship that exists between management commitment and innovative strength of the studied firms in a recessed economy. The study population consisted of 872 staff of Life Breweries Plc and SABMiller Plc while the sample size was 274. Data were collected using questionnaire and analysed with the use of Correlation Analysis using Pearson’s Product Moment Correlation Coefficient. Findings indicated that there was a significant positive relationship existing between management commitment and innovative strength with a correlation coefficient of .975 and a p-value of .000. The study recommended among other things that management of the focused firms should lead the change processes by example so as to motivate their followers to buy into the idea.
Keywords: Business Process Reengineering, Competitive Advantage, Innovative Strength., Management Commitment
