The Influence of Ducoffe’s Advertising Value Model on Health Care Service Quality Perception (Published)
Hospital management works to enhance customer satisfaction by emphasising the level and quality of service provided to patients. This study looks into the effect of marketing methods on the quality of service provided in the healthcare industry. The application of the Ducoffe Advertising Model to evaluate hospital service quality expectations is intended to analyse advertising perception components that lead to satisfaction in three dimensions. A quantitative research technique was used to collect customer data. Advertising influences the perception of the service provided, and service quality influences satisfaction and reputation since poor service providers typically result in negative word of mouth and negative publicity about the hospital. The health sector must increase the value of its advertising by understanding the advertising aspects that have the most significant influence on consumers’ perceptions. Theoretical and practical implications were discussed.
Citation: Cherouk Amr Yassin, Ahmed El Rawas (2022) The Influence of Ducoffe’s Advertising Value Model on Health Care Service Quality Perception, International Journal of Management Technology, Vol.9, No 2, pp.34-46
Keywords: Advertising, Ducoffe model, Hospitals, Service Quality, health care industry
Reducing Waiting Time of Outdoor Patients in Hospitals Using Different Types of Models: A Systematic Survey (Published)
This paper surveys different types of issues which lead to increased waiting time in Hospitals. Hospitals have opted for a variety of techniques to deal with such functional and structural problems to help reduce Waiting time for Outdoor patients to improve upon Patient satisfaction and overall efficiency. Applications and contributions of different types of Operations Research Models in Health Care field to overcome the waiting time issues faced by Outpatient in Hospitals have been further discussed in the paper. Also, use of electronic health records and practice management tools by Medical practitioners to enable faster and more effective care to the patients and saving their valuable time has also been highlighted. The goal is to provide information to the Health care analysts who are engaged in improvement of hospital efficiency using an appropriate OR model. However, there is scope of further research in areas like lack of co-ordination between hospital interfaces, waiting time of patients queuing for special treatments in this field.
Keywords: Hospitals, Outdoor Patients, Reducing Waiting Time, Systematic Survey