Information is the key to democracy. Information technology measures social integration, participation and performance valuables in any development. Emerging digital techniques, new network alternatives including intelligent networks, high bandwidth communication technology and state-of-the-art software for network functions and services, are the new technology trends evident in the development of electronic communication systems. Yet most of world’s population remains untouched by this revolution. The paper discusses the need to focus on Kenyan rural communities to empower them to access information, knowledge and poverty alleviation among them by deploying the Information and Communication Technologies (ICT). Analyses the factors preventing rural communities from reaping the benefits of ICT s, Kenyan initiatives to overcome the factors, ways and means of poverty alleviation and sustainable development; identifies the bottlenecks and solutions, and lessons learned. The paper will analyze the integration of media and technology in pushing development agenda. Perhaps the inclination of ICT and media as an information resource will bring enormous and diversification in developmental models.
Keywords: Development, ICT, Kenya, Media, Rural