International Journal of International Relations, Media and Mass Communication Studies (IJIRMMCS)

EA Journals

Tertiary Institution

The use of public relations for forging mutual understanding between colleges of education and their publics in Nigeria (Published)

This paper explores how the public relations can positively influence the relationship between the colleges of education and their publics. The study which used the College of Education as a case study, argues that public relations as an important aspect of every educational institution management and consequently it could be used to build healthy relationships with the publics and erode unfavourable rumors and stories that could drive Colleges into crisis. The study which relied on personal interview and ethnographic study of public relations related documents of the College of Education discovered that the public relations unit relied heavily on notice board publications, internal and external memos, college events as major tools to disseminate information to publics of the College. The findings further showed that there was heavy use of community relations activities by the college to build healthy relationships with her host community.

Harvey G.O. Igben  and Maureen Ugbome (2022) The use of public relations for forging mutual understanding between colleges of education and their publics in Nigeria, International Journal of International Relations, Media and Mass Communication Studies, Vol.8, No.1, pp.31-41

 

 

Keywords: Public Relations, Tertiary Institution, image building, publics

Western Films and Youth Dressing Pattern in Nigerian Tertiary Institutions (Published)

This research is focused on the influence of western films on youths dressing pattern in Taraba State University, Jalingo. The study postulated that it is possible for youths to be dissuaded from indecent dressing projected by western films. The survey design was used to gather the data for the study in which 220 questionnaires were administered among students of Taraba State University, Jalingo and 200 was retrieved and used for the analysis. Findings showed that hip hop/hippies, corporate/cocktail and make up/hairstyle are the most imitated forms/styles of dressings by youths in American films and that such forms of dressing to a large extent influences youths choice of dressing.  Some of the recommendations proffered for reversing the trend are: proper parenting and counseling, uncompromising religious teaching and establishment of dress code by tertiary institutions.

Keywords: American films, Dressing, Influence, Tertiary Institution, Youths

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