International Journal of International Relations, Media and Mass Communication Studies (IJIRMMCS)

EA Journals


Rhetoric and the Philosophy of Christianity in Clive Staples Lewis’ Works: A Case of Mere Christianity (Published)

This study discussed rhetoric and the philosophy of Christianity in Clive Staples Lewis’ Mere Christianity. It focused on how C.S. Lewis used rhetorical symbols, key terms, and clusters around them to induce his readers’ actions. The cluster criticism approach was adopted. Katz and Lazarsfeld’s 1955 Personal Influence theory explained how opinion leaders or rhetors indirectly establish the media (print) effects. The cluster criticism method analysis revealed how C.S. Lewis deliberately influenced readers using key terms and clusters.

Keywords: Christian philosophy, Clusters, Influence, Media, rhetoric, rhetorical symbols

Influence of Television Programmes on Youth Dressing Pattern in Nigerian Tertiary Institutions (Published)

This study examines the influence of Television programmes on youth dressing pattern in Taraba State University, Jalingo. The researcher employed Taro Yame’s formula to select 100 students which formed the sample frame. The study made use of focus group and quantitative survey for its methodology. 8 participants formed the focus group while 100 selected students were distributed questionnaires. All the questionnaires distributed were duly filled and retrieved by the researcher. Data gathered for the quantitative survey were coded in SPSS version 22 and presented in tables with frequency counts and simple percentages while the focus group was textually analyzed. The study revealed among other things that entertainment/musical programmes are the most preferred and watched programmes by youths. The study also revealed that youths imitate the hip hop/hippies and makeup/hairstyles shown on television programmes than any other form of dressing and imitating such dressing makes them appear indecent. The study recommends that Universities and other tertiary institutions should take the issue of dress code serious, punishing students who are found wanting. Local Television presenters should dress decently at all times and no matter their kind of programmes they should know that they are role models and whatever they do is easily copied by the young ones.

Keywords: Dress code, Dressing pattern, Influence, Taraba State University, Television programmes

Western Films and Youth Dressing Pattern in Nigerian Tertiary Institutions (Published)

This research is focused on the influence of western films on youths dressing pattern in Taraba State University, Jalingo. The study postulated that it is possible for youths to be dissuaded from indecent dressing projected by western films. The survey design was used to gather the data for the study in which 220 questionnaires were administered among students of Taraba State University, Jalingo and 200 was retrieved and used for the analysis. Findings showed that hip hop/hippies, corporate/cocktail and make up/hairstyle are the most imitated forms/styles of dressings by youths in American films and that such forms of dressing to a large extent influences youths choice of dressing.  Some of the recommendations proffered for reversing the trend are: proper parenting and counseling, uncompromising religious teaching and establishment of dress code by tertiary institutions.

Keywords: American films, Dressing, Influence, Tertiary Institution, Youths

Influence of Foreign Television Programmes on the Westernisation of Nigerian Youths (Published)

Television has been a very influential medium of mass communication, due to its audio and visual potentials. Scholars of communication have always researched into the influence of the various media of communication, particularly television on the society. These efforts provide useful information to individuals, groups and organizations that employ these media on how best to use them. The debate on whether television influences youth’s attitudes and behaviour has attracted diverse views supported by different researches. It is on this basis that this study examines the influence of television on the westernization of Nigerian youths. It is noteworthy that there is a growing worry over the decline of the cultural values of Nigerian youth. This ugly situation is sometimes tied to the influence of foreign television programmes. The foreign programmes do not only undermine the cultural values of Nigerian youths, but also influence the youths’ behaviour as well as the prevalence of foreign attitudes and habits among them. The study is driven by cultivation theory which suggests that heavy television viewing “cultivates” perceptions of reality consistent with the view of the world presented in television programmes. Some youth in Nigeria, considerably perceive that what they view on foreign television programmes is a reality, and to them, there is need to cultivate the habits, attitudes, behaviour and values as demonstrated in television programmes.

Keywords: Foreign, Influence, Nigerian Youths, Programmes, Television

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