Sustainability of Post-Amnesty Programme in Niger Delta, Nigeria: Using Public Relations Proactive Strategy (Published)
The Niger Delta has for some years been the site of major confrontations between the people and the Nigerian government’s security forces, resulting in extrajudicial executions, arbitrary detentions, and draconian restrictions on the rights to freedom of expression, association, and assembly. Since government underutilizes Public Relations in the act of governance, that made minor conflict to escalate to crisis. To proffer solution, Federal government came up with Post-amnesty Programme. Based on this, the study sought to: (i) determine the Public Relations tools and strategies that will be most effective in managing the Amnesty programme, (ii) determine how Public Relations can be used to effectively sustain Post Amnesty in Nigeria. The research design was descriptive survey method. The population of the study was 4,798,519 million youths [15-39years][last Census2006] in Delta State, Bayelsa State and Rivers State. The study made use of qualitative and quantitative data analyses. The sample size was 400 using Taro Yamane formula. Purposive sampling technique was used to select the respondents in each of the states. A pilot study was conducted using split-half method and tested with Spearman Brown. Validity of instruments was measured using content validity, hypothesis two was tested using Friedman Chi-Square, hypothesis three was tested using two-related samples (wilcoxon signed ranks) Z test and hypothesis four was tested using One Sample Kolmogorov-Smirnov (Z) test. Public Relations dialogue method in form of public involvement is the most effective PR tool that will significantly manage the Post Amnesty Programme in Nigeria (Zcal = 3.885 > Zcritical = 1.96, p < 0.05). Public Relations evaluation method significantly maintains the Post Amnesty Programme in Nigeria (X2(friedman)cal = 137.098 > X2calculated = 5.9915, p < 0.05). Public relations would sustain the Niger Delta peace agreement [treaties] beyond Post Amnesty Programme (Zcal = 9.232 > Zcritical = 1.96, p < 0.05. The study concluded by establishing that a combination of the use of public initiative, third-party involvement and conference as forms of Public relations dialogue as well as Public relations evaluation method can enhance and sustain the Post-amnesty Programme. And it recommends the adoption of public relations’ modified multi-track approach which involves all the major parties in the conflict such as the Federal governments, militant groups, State governments, MNOCs, Traditional rulers, Religious leaders, and host communities to work as partners in the peace process.
Keywords: Amnesty Programme, Post-Amnesty, Proactive Strategy, Public Relations
Substantiating Public Relations Contributions to Organizational Success in Nigeria’s Bankcing Sector (Published)
This paper attempts to substantiate the contributions of public relations in Nigeria’s banking sector. This is against the backdrop of a seeming neglect for the profession. In gathering data for the work, the survey method was complemented with in-depth interviews. The study found that banks generate a public relations philosophy, that public relations makes important contribution to the success of the banking sector and also that a good reputation positively affects an organization’s (including banks) positive performance. It is therefore recommended among others that banks in Nigeria should elevate the status of their PR departments and better appreciate them while the PR executives should have a multi-disciplinary training that makes them competent in business administration and others.
Keywords: Banking Sector, Organizational Success, Public Relations
Substantiating Public Relations Contributions to Organizational Success in Nigeria’s Banking Sector (Published)
This paper attempts to substantiate the contributions of public relations in Nigeria’s banking sector. This is against the backdrop of a seeming neglect for the profession. In gathering data for the work, the survey method was complemented with in-depth interviews. The study found that banks generate a public relations philosophy, that public relations makes important contribution to the success of the banking sector and also that a good reputation positively affects an organization’s (including banks) positive performance. It is therefore recommended among others that banks in Nigeria should elevate the status of their PR departments and better appreciate them while the PR executives should have a multi-disciplinary training that makes them competent in business administration and others.
Keywords: Banking, Nigeria, Organizational Success, Public Relations
An Analysis of Speech Communication Skills Strategies for Effective Public Relations Management for Organizational Growth in Nigeria (Published)
The papers stands to advocates that effective knowledge of speech communication is necessary in discharge of public relations functions or duties, and is very vital for a public relations practitioner to be conversant with the principles of effective speech communication skills and strategies, as its job is based on establishing mutual line of communication between the organization and its publics for organizational growth and national development. The paper also poses that the key to successful employer and employees relation `is based on adequate information which can only be achieved through public relations effective two-way communication for harmonious existence and mutual understanding. Furthermore, it employs purposive sampling technique, and structured interview guide as a research instrument to elicit information from 65 final students of Public Relations and Advertising in Babcock University. The finding authenticates that effective communication is an anchor for any organizational harmony and development. And recommended that all sphere of life require effective communication to exist, survive and to grow.
Keywords: Effective, Management, Public Relations, Strategies., communication