Evaluating the Role of Broadcast Media in Credible News Dissemination in Oyo State (Published)
The broadcasting medium has a significant impact on how the audience perceives the delivery of news and its reliability. Broadcast media are mass communication tools with a special duty to inform, educate, and entertain society’s citizens. The study examined the role of broadcast media in credible news dissemination in Oyo State, which examines news credibility and reliability from broadcast media in Oyo State, investigate timely and accuracy of news reports in Oyo State. A research design survey approach was employed for this study. Respondents were the general public who rely on News from broadcasting media in Oyo state. A questionnaire was utilised in the survey. Primary data was used to acquire information from the study’s respondents. Frequency tables and percentages were utilised to analyse the data. Data were computed and interpreted using the Statistical Package for the Social Sciences (SPSS) version 26. The investigation of the research revealed that there is no credibility or reliability from broadcast media in Oyo state. The result showed that there is satisfaction from news content, authentic information, objectivity, and balancing, ethical and professional practices are provided by broadcast media to ensure credibility of news dissemination in Oyo state. The research recommended that broadcasting media should also ensure the timely and accurate dissemination of information and that the regulating body should also oversee the way broadcasting media operate in order to ensure efficiency and effectiveness.
Keywords: Broadcasting, Credibility, Journalism, news dissemination