Breast Cancer Media Campaigns Among Women: An Explicatory Review (Published)
This piece looks at various conceptual and empirical reviews done within the last two decades on breast cancer and media campaigns. A thorough review of the materials generated for the study showed that there are many empirical studies on breast cancer and communication interventions/campaigns aimed at raising the awareness and knowledge levels of women on breast cancer prevention and early treatment. However, the reviews showed that most media campaigns on breast cancer do not accommodate the men folk in the entire process. This is against prevalent advice that men should be encouraged during communication interventions to remind their wives, sister, mothers and female colleagues to engage in breast self examination and early treatment. It is recommended that the men folk should be considered in planning the campaigns since they could also suffer from breast cancer.
Keywords: Breast cancer, Media Campaigns, Women, explicatory review