Substantiating Public Relations Contributions to Organizational Success in Nigeria’s Banking Sector (Published)
This paper attempts to substantiate the contributions of public relations in Nigeria’s banking sector. This is against the backdrop of a seeming neglect for the profession. In gathering data for the work, the survey method was complemented with in-depth interviews. The study found that banks generate a public relations philosophy, that public relations makes important contribution to the success of the banking sector and also that a good reputation positively affects an organization’s (including banks) positive performance. It is therefore recommended among others that banks in Nigeria should elevate the status of their PR departments and better appreciate them while the PR executives should have a multi-disciplinary training that makes them competent in business administration and others.
Keywords: Banking, Nigeria, Organizational Success, Public Relations