The purpose of the study was to carry out a contextual study of the Challenges affecting strategic health insurance communications in Nigeria through Plateau State Contributory Health Insurance Agency (PLASCHEMA). The study adopted a mixed study design. The target population of the study was focused on 6 Local Government Areas. The research sample size from the study areas is 485. Data was analyzed through coding, tabulation and drawing statistical inferences and data analysis, employing the Statistical Package for Social Sciences (SSPS) software. The results revealed that respondents have heard of the agency, they are enrolled into PLASCHEMA services and therefore they are able to rate the services provided by PLASCHEMA. Base on this, they identified challenges affecting the effective operations of PLASCHEMA’s strategic health insurance communications as inadequate funding, unskilled workforce, citizens’ apathy etc.The study recommended that the communication unit of the agency be upgraded to a full department, intensify manpower capacity building, prioritise funding for communication department, intensify efforts on initiatives that will build trust between the target audience and the agency.
Keywords: Challenges, Health, Insurance, Strategies., communication
