International Journal of Community and Cooperative Studies (IJCCS)

Intrinsic Motivation

Intrinsic and Altruistic Motivation Among Worker Co-Operative Participants: Text Mining Analysis Based on the Reporting Activities at the Zoo (Published)

The Japanese government is encouraging local governments to transition junior high school extracurricular activities to community-led initiatives to address excessive teacher workloads and teacher shortages. Previous research has suggested that worker co-operatives may play a role in facilitating this transition. This study focuses on the “Children’s Editing Club.” In their reporting activity students interview workers and write reports. The purpose of the investigation is to confirm in which aspects of this program students’ intrinsic and altruistic motivations are elicited. Surveys were conducted of students who participated in reporting activities at two different zoos, and text-mining analysis was performed to extract frequently occurring words from both sets of responses. The results indicated that interview activities with interviewees elicited intrinsic motivation in students. Furthermore, the findings suggested that increased opportunities for communication among students could promote altruistic motivation. The results suggest that local organizations can act as hubs connecting students with society.

Keywords: Intrinsic Motivation, altruistic motivation, extracurricular activities, worker co-operative

Intrinsic and Altruistic Motivation Among Worker Cooperative Participants: Text Mining Analysis Based on the Nishiawakura Village Reporting Project (Published)

On October 1, 2022, the Worker Cooperative Act went into effect in Japan, tasking worker cooperatives with playing a leading role in solving population decline issues due to its aging society with a very low birth-rate. The research target of this study is the ‘Worker Cooperative Children’s Editing Club,’ which was first established in Kobe city, where worker cooperative activities are common. Participating students participated in a reporting project in Nishiawakura Village. The participants were surveyed to evaluate if they experienced intrinsic and altruistic motivation through the worker cooperative extra-curricular activity. The results were analysed using text mining and confirm that participants were exposed to multiple opportunities to experience intrinsic and altruistic motivation.

Keywords: Intrinsic Motivation, Nishiawakura village, altruistic motivation, children’s editorial club, text mining, worker cooperative

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