Antecedent Behavioral Loyalty: Study On Surabaya University Cooperative (Published)
The study of cooperatives has developed both nationally and internationally and is still being discussed. All this, because the impact is believed to be quite large, not only for cooperative members but also for society and the nation. This study was carried out at the University of Surabaya (UBAYA) Cooperative, which remains operational and offers a range of products such as savings and loan services, development of shop and mini-market units, as well as service and production businesses. The Theory of Planned Behavior (TPB) serves as a comprehensive framework delineating the determinants of individual behavioral intention, encompassing attitude, subjective norms, and perceived behavioral control. While attitude and perceived behavioral control consistently influence intention formation, the impact of subjective norms varies across studies. TPB’s application methods, such as the belief and global measure approaches, offer distinct insights into intention formation, with studies predominantly employing the global measure approach due to its practicality and reliability. However, challenges persist in effectively measuring belief indicators, influencing the choice of methodology in TPB-related studies.The outer model evaluation assesses validity and reliability through measures like convergent validity, construct validity, discriminant validity, and composite reliability, while the inner model examination forecasts causal relationships, evaluating coefficients of determination, predictive relevance, and path coefficients through hypothesis testing, ensuring statistical significance for hypothesis acceptance. Results The research findings encompass various aspects, starting with the questionnaire return rate, which reached 66% participation among potential cooperative members. Descriptive analysis provided insights into respondent characteristics, including gender, age, marital status, education level, and visit frequency. For instance, the majority of respondents were male, aged between 31 to 40 years old, and held a bachelor’s degree. Furthermore, the description of respondent answers shed light on attitudes, subjective norms, perceived behavioral control, customer satisfaction, service quality, trust, and behavioral loyalty variables. These responses indicated high levels of satisfaction across multiple dimensions, such as cooperative services, competitive product value, and consistent service quality, reflecting positive attitudes, subjective norms, and perceived behavioral control.
Keywords: Attitudes, Customer Satisfaction, Service Quality, Theory Planned Behavioral (TPB), Trust, University of Surabaya (UBAYA) Cooperative, and behavioral loyalty variables., perceived behavioral control, subjective norms
Impact of an Educational Intervention of 40 Hours Training of Breast Feeding Promoting on the Knowledge and Attitude of a Sample of Health Professional Staff: A Study of A Pre and Post Evaluation (Published)
Health professionals have a crucial role in promotion, support and management of breastfeeding. To be effective in this effort, the clinician should focus on the issue from the preconception stage through pregnancy and delivery, and continue in subsequent infant care. To assess the effectiveness of the UNICEF/WHO 40-hour of breast feeding training through the assess breastfeeding knowledge and attitudes of the health profession staff before and after training course. Pre-posttest study with an intervention of an educational training course were conducted in Karbala maternity Hospital, during the period from May till July, 2016.A total of 90 participants arrange to reply to the invitation, Self-administered questionnaires were designed which include general demographic information, items related to the knowledge and attitude regarding the breast feeding. Statistical analysis was performed using the SPSS program (version 20) Results were presented as the frequencies and percentage in tables and figures. Chi-square test was used to determine any association found between these demographic variables and knowledge and attitudes. P value < 0.05 considered as cut off value for significance. The study revealed that the majority 48.9% of the participants achieved fair level score of knowledge regarding to breast feeding in pretest while the knowledge score improved as the majority 75.6% reported good knowledge in posttest. There is improvement regarding the knowledge related to basic information, breast feeding problems management and hospital policies supporting breast feeding. This improvement was significant statistically regrading knowledge related to the basic information (sings of adequate breast feeding 77.8%, breast feeding with local anesthesia 82.2%, breast feeding benefit 97.8% and contraindication to breast feeding84.4% with p<0.05. There is an improvement in good attitude from pretest to posttest in each attitude questions except for Q 14 and Q 15 (Formula is as healthy for an infant as breast milk, Breast-feeding is more convenient. than formula-feeding) the attitude is slightly reversed in the posttest. Significant statistical association were reported regarding the effect of the course of breast feeding promotion training in certain aspects of attitude questions especially the breastfeeding benefit aspect. UNICEF/WHO 40-hour of breast feeding training was effective tool to assess the breast feeding knowledge and attitudes among health profession staff that provide maternity care.
Keywords: Assess, Attitudes, Breast Feeding Training, Effectiveness, Health Profession Staff, Knowledge, Pre and Posttest.