International Journal of Business and Management Review (IJBMR)

Private Universities

Recognition and Employee Retention in Nile University of Nigeria Abuja (Published)

This study examined the effect of recognition on employee retention in Nile University of Nigeria, Abuja, using job satisfaction, benefits, and mentorship as key dimensions of recognition. The study was motivated by the growing challenge of staff turnover in private universities and the need to understand how recognition-related practices influence employee commitment and profitability. A survey research design was adopted, and data were collected through a structured questionnaire administered to academic staff of the university. Using the Taro Yamane sampling technique, a sample size of 254 respondents was determined, out of which 224 valid responses were used for analysis. Descriptive statistics and multiple regression analysis were employed with the aid of SPSS version 20. The results revealed that job satisfaction had a positive and statistically significant effect on profitability. Similarly, employee benefits were found to significantly influence profitability, while mentorship also showed a strong positive effect on institutional performance. The regression model further confirmed that recognition dimensions jointly explained a substantial proportion of the variation in profitability. All the null hypotheses were rejected at the 0.05 level of significance. The findings of this study demonstrate that recognition-related practices such as job satisfaction, welfare benefits, and mentorship are critical drivers of employee retention and organizational performance in private universities. The study therefore concludes that effective recognition strategies are essential for building employee loyalty, reducing turnover, and enhancing sustainable institutional growth. Recommendations were made for improved welfare systems, participatory management, and structured mentorship programmes.

Keywords: Employee Retention, Private Universities, Recognition

Relationship between Leadership in International Organisation for Standardisation (ISO) and Performance of Private University Campuses in Eldoret, Kenya (Published)

University education plays a major role in the development of any country’s economy. The performance of universities is thus greatly dependent on the quality of education and related services provided therein. However, the extent to which International Organization for Standardization (ISO) certification enhances performance of universities still remains debatable, given the problems faced by these universities. This paper assesses leadership in universities as a component of ISO certification in relation to organisational performance. The authors look at perspectives from selected private university campuses in Eldoret, Kenya. Objectively, the study sought to determine the relationship between leadership and organisational performance of selected private university campuses in Eldoret, Kenya. Guided by Juran’s Theory of Quality, a correlational research design was adopted to compare the two variables. The target population comprised 1752 students and teaching staff. Nassiuma’s formula was used to obtain a sample size of 199 on which simple random sampling technique was applied. Collected data was analysed using both descriptive and inferential statistics. Pearson correlation and multiple regression were used to show the relationship between leadership and organisational performance of selected private university campuses in Eldoret, Kenya. The study found that there was a significant relationship between leadership and organizational performance of selected private university campuses in Eldoret, Kenya. In conclusion, leadership enhances organisational performance. This paper recommends that universities should not only get ISO certified but remain faithful to the requirements and standards especially the aspect of leadership to ensure organisational performance.

Keywords: ISO Certification, Leadership, Organizational Performance, Private Universities

Green Awareness and Young Consumer Purchasing an Application on Egyptian Students in Some Private Universities (Published)

Egypt as one of the developing countries which confront a lot environmental challenges, environmental issues and green products culture is not a priority, spreading the ideas of going green and expanding   the culture of green product purchase (GPP) is very important step which it need awareness campaign for green marketing to clarify for new generation the benefit of purchasing green products. Our paper will investigate how much young Egyptians university students are aware about green product (GP), if the awareness impacts their green purchase (GPP) and how it might influence their consumer behavior; we will discover what kind of factors could affect Egyptian university students buying behavior of green products and green services.

Keywords: Awareness Purchase (AP), Consumer, Egyptian Students, Green Product (GP), Green Product Purchasing (GPP), Private Universities

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