Competitive Strategies and Customer Satisfaction in the Telecommunications Industry in Nigeria (Published)
Competition is a fact of life for most businesses. Companies strive to stay ahead of others. The Global System for Mobile Communications (GSM) sector in Nigeria became active in 2001 after the commencement of operations of network service providers as a result of the deregulation of the telecommunications industry which ushered in competition. The overall objective of the study was to ascertain the effect of competitive strategies on customer satisfaction in the mobile phone sector in Nigeria. The Federal Capital Territory (FCT) Abuja was the study area. The population of the study consists of all GSM firms and their customers in Nigeria. However, the target population was 1,727,866 GSM customers in the FCT. A sample size of 400 GSM customers was determined using Taro Yamane’s formula. Regression and Pearson product correlation (r) was used to test the hypotheses facilitated by the statistical package for the Social Sciences (SPSS) software. Findings reveal a significant positive relationship between competitive strategies and customer satisfaction. Based on these findings, the researchers recommend that GSM service providers should make efforts at crafting competitive strategies that are customer friendly to avail the desired satisfaction.
Keywords: Competitive Strategies, Customer Satisfaction, Industry, telecommunications
Employee’s Job Burnout, Worker’s Satisfaction and Commitment in Nigerian Banking Industry (A Study of Access Bank Plc) (Published)
This study evaluated the job burnout on workers’ satisfaction in Nigerian banking industry. The study was carried out using staff of Access Bank Plc in Lagos State which is one of the largest bank in Nigeria. The study made use of primary source of data which was gathered among 50 staff of Access Bank Plc at the Headquarter in Lagos through the use of questionnaires. Furthermore, Chi-square test was used to test the hypothesis and SPSS was used for the analysis of the data. The result of the analysed data shows that physical fatigue affects employees’ commitment. The study however recommended that there should be proper reward system in terms of good pay, benefits and incentives as a means of motivation which reduces job burnout and in turn enhances employees’ satisfaction and invariably employee’s commitment.
Keywords: Burnout, Commitment, Employee, Industry, Organisation
Effect of Supply Chain Integration Strategies on Performance of Pork Processing Industry in Rwanda (Published)
Supply chain integration (SCI) is a useful approach to improve various measures of firm performance. The aim of this study is to evaluate the impact of supply chain integration strategies on performance of pork processing industry in Rwanda. The study employed a quantitative research design in order to address to the research objective. The target population was the 52 employees of German butchery in Kigali. Due to the small size of the population, there was no need of sampling. Therefore all the 52 employees were obtained through census method and were recruited to the study. Questionnaires were used to collect information regarding internal integration, supplier integration, customer integration and performance of the firms. Questionnaires were distributed through drop and pick method to avoid inconveniencing the respondents during working hours. Data collected was edited and analysed using SPSS. The results indicated that there was a positive and significant correlation between internal integration, supplier integration, customer integration and performance of the firm. The study was about the impact of customer integration, supplier integration and internal integration on pork industry. The study recommended that the industry managers should ensure that the extents of integration of the three variables are enhanced. The study further recommended that a study that will assess the challenges affecting supply chain integration in the pork industry should be conducted in the future. Future study that will assess the barriers of implementation of supply chain integration strategies in pork industry was also recommended.
Keywords: Industry, Pork Processing, Rwanda, Strategies., Supply Chain Integration