Impact of Saudi Arabia Economic Changes (Oil Shock) 2016 on Consumer Purchasing Habits; With Special Reference to Retail Shopping In KSA (Published)
Consumer behaviour is a complex phenomenon, consisting of a set of decision-making processes, economic determinants and market incentives. The complexity of the buying processes of consumers may be largely linked to a sensation that ‘s hard to predict and control. However, consumers are a primary source of income for business organisations, so knowing their behaviour has a great importance for the survival of business and market prosperity. For this, the researcher focuses primarily on highlighting the effects of the current economic recession (oil shock) of Saudi Arabia among the behaviour of consumers, in particular for household goods. An explorative research followed by descriptive research has been taken. Primary data has been obtained through a close-ended questionnaire, and it was collected using online Google form and the personal basis from the consumer of Saudi Arabia during January 2017 March 2017. Following receiving the data, it was examined with deceptive statistics. Chi2 test at P. Value 0.05, correlation coefficient has been utilised to check the validity and reliability of the hypothesis, and results were interpreted accordingly in the article. It was investigated that the majority of the respondents had a negative impact of the current economic crisis on the household purchase. Besides, it was also found that there was a variation in opinion among the respondents regarding the changes of their household consumption and expenses before and after the economic crisis (Oil shock).
Keywords: Consumer Behavior, Consumer Perception, Economic Crisis, Household, Oil Shock, Retailing, Saudi Arabia
REMAINING COMPETITIVE IN TODAY’S SIGNIFICANT SHIFT IN CONSUMER CONSUMPTION PATTERN OF LAGER AND CIDER BEER: CASE OF DELTA BEVERAGE GWERU, ZIMBABWE (Published)
After the introduction of the multi-currency system, in 2009, with the $US dollar as the common currency, there was notable improvements in the economy of Zimbabwe, which also resulted in considerable shifts in the alcoholic beverages industry as well as significant shifts in the consumption behavior of consumers. This research looked at 1) relevance of age and consumption patterns 2) gender gap and alcoholic beverage consumption patterns 3) changing role of women and alcohol consumption related behavior. The aim of the research was to come up with current typical alcoholic beverage consumption pattern which will enhance the strategic and tactical approach for Delta beverage Gweru and the national market as a whole as well as improve the understanding of consumer behavior on an academic perspective
Keywords: Consumer Behavior, ciders, consumption patterns, lagers