Influence of Corporate Communication in Organisational Efficiency in South -South Nigeria (Published)
This paper examined the influence of corporate communication in organisational efficiency in South-South Nigeria. Three (3) research questions offer the guide for this study. This study adopted descriptive research design. The population of this study comprises staff including managers and administrative staff from twenty-nine (29) organizations in South-South, Nigeria. From the study population of approximately seven thousand and fifty-six (7056) staff extracted from twenty-nine (29) organizations in South-South, Nigeria, a sample size of one hundred and forty-nine (149) was through a simple random sampling technique. The sample size which comprised the managers and administrative staff were selected from thirteen (13) organizations in South-South, Nigeria. A self-administered research instrument was used for primary data collection. Findings showed that there is a significant relationship between effective communication and workers’ efficiency in South-South Nigeria. The study recommends that management of organization should establish and implement regular transparent communication strategy, digital communication infrastructure and prioritized employee oriented interaction.
Keywords: Corporate, Efficiency, Employee, Management, Organisation, communication
Competency Mapping And Organizational Productivity: A study of Lafarge Cement Company, Calabar, Cross River State, Nigeria (Published)
This research was designed to ascertain the Effect of Competency Mapping and Organizational productivity in Lafarge Cement Company, Calabar. Survey Research Design was adopted for the study and a sample size of 174 was drawn. For the purpose of the study to be achieved, three hypotheses were formulated. The major instrument for data collection was a structured questionnaire administered to the respondents using simple random sampling technique. Data collected were analyzed using percentage and Pearson Product Moment Correlation. From the analysis, the result revealed that competency mapping has significant relationship with organizational productivity. Based on the findings, it is concluded that leadership competency has a significant effect on organizational performance. As a result of this, Management of Lafarge Cement Company should pay attention to various competencies under study as it improves the productivity of organization and also Management of Lafarge Cement Company should train employees to attain certain competencies as it improves the productivity of organization Lafarge Cement Company.
Citation: Bassey Okon Ebong (2022) Competency Mapping And Organizational Productivity: A study of Lafarge Cement Company, Calabar, Cross River State, Nigeria, International Journal of Business and Management Review, Vol.10, No.4, pp.1-16
Keywords: Leadership, Negotiation., Productivity, communication, competency mapping
Effects of Communication On Quality Service Delivery in Mission Hospitals in Meru County, Kenya (Published)
Communication is one of the most critical management practices in an organization. It is argued that managers spend over 70 percent of their time communicating. This is because without effective communication, understanding is lost or compromised in the ‘noise’ and mess that is everyday work life. Communication is effective if done well downwards, upwards and sideways from seniors, subordinates and peers respectively and effective feedback given. The means or channels of communication should also be very clear and short to avoid long bureaucracies and excessive routes that compromise the quality of what is being communicated. The health sector in Kenya is highly regulated by both the Government and relevant professional bodies to ensure quality is maintained in training of medical caregivers and in dispensing services. Three major categories of healthcare service providers exist in Kenya – public, private and mission/faith-based organizations with variants in between. Meru County, one of the forty-seven counties in Kenya, is situated almost at the center of the country and has all these major categories of hospitals. Within the mission hospitals in Meru County, besides the government and professional bodies, close regulation is also practiced by faith-based organizations that sponsor the hospitals. The purpose of this study was to establish the nature and effect of communication in providing quality service delivery in the mission hospitals in Meru County, Kenya. The study was formulated as a survey to cover all the eight mission hospitals namely Nkubu, Chaaria, Kiirua, Maua, Mutuati, Tigania, Igoji and Gitoro. Piloting was done at Wamba mission hospital in Isiolo county to ensure validity of study tools. Descriptive study design was used. Major stakeholders in the hospitals were targeted as respondents including CEOs, Human resource and public relations officers and other staff as internal stakeholders while patients, suppliers and neighbours formed external stakeholders. A total of 128 were interviewed as a representative sample. A drop and pick method was used where questionnaires for each hospital were delivered and distributed to the potential respondents. Some respondents like patients and neighbours were assisted by researchers to fill in the questionnaires to avoid bothering them unnecessarily. Data was analyzed quantitatively using SPSS Version 23 and results described using descriptive statistics and presented in tables. The study found that communication had a significant positive affect on quality-of-service delivery (R=0.498, F=6.922, P=0.00) in mission hospitals. Effective communication and customer care was lauded as a critical consideration in dealing with clients and was emphasized among all levels of staff of mission hospitals to ensure sustainability of quality service delivery. The study recommended further analysis of private and public hospitals on the same parameters for comparison.
Citation: Stephen Laititi Mutunga (2022) Effects of Communication On Quality Service Delivery in Mission Hospitals in Meru County, Kenya, International Journal of Business and Management Review, Vol.10, No.3, pp.39-51
Keywords: Kenya, Meru County, Quality, Service delivery, communication, mission hospitals
Effect of Communication and Complaints Handling Strategies on Customer Loyalty at Almasi Beverages Limited, Kenya (Published)
Competition in business has gained a whole new dimension due to global consumerism, rapidly changing consumer buying patterns and high technological innovation. Consequently, the market players have switched focus from customer attraction to customer retention than at any other time in the recent past. Communication and complaints handling has become an area of interest to scholars, marketers and organizations operating in various sectors of the economy from which customer satisfaction and loyalty can be secured. Therefore, customer complaint management and effective communication form the decisive test of organization’s customer focus that eventually affects customer satisfaction and loyalty. In spite of the vast literature on the effect of communication and complaint handling strategies on loyalty, exhaustive empirical research has not been directed towards the retail setting in the FMCG industry. The purpose of the study was to determine the effects of communication and complaints-handling strategies on customer loyalty at Almasi Beverages Limited (ABL) in Kenya. The study was guided by the following research questions: What is the effect of communication on customer loyalty at ABL? What is the effect of the complaints-handling strategies on customer loyalty at ABL? A survey research design was employed and the target population was the Coca-Cola retailers who sold through the company-owned Cold Drink Equipment (CDEs) for over a period of three years. The sample size was 369 respondents. Data was collected through the use of structured questionnaires and content validity of the instruments was achieved by incorporating the views and recommendations of marketing experts who assessed the research instruments. Data collected was analysed through quantitative statistics and presented in charts, graphs and frequency tables. The study adopted chi-square to test the hypotheses. The findings established that effective communication and satisfactory complaint-handling strategies are vital in developing and nurturing healthy business relationships that subsequently lead to loyalty. The study concludes that when an effective communication and complaints-handling oriented program is implemented correctly, an organization begins to focus more on managing its customers rather than its products. This enables companies to establish strong performance that lead to long-term profits and increased competitive edge as result of stable partnerships. Evidently, organizations are confronted with complaining customers and despite the precautionary measures taken by an organization to avoid conflict with customers; problems are bound to occur in the relationship. Therefore, the study recommends that companies should focus effective communication and proper complaints handling in order to keep the customers delighted. One implication of this study is that companies like ABL need to have in place proper mechanisms for registering and addressing customer complaints.
Keywords: Almasi beverages, Customer loyalty, Effect, Kenya, Strategies., communication, complaints-handling