A systems thinking approach is used to identify and analyse the export barriers that the Vietnamese coffee export enterprises are facing in the international markets. Several causal loop diagrams were developed to provide a better understanding of the barriers. Models of general internal and external barriers to the export of coffee were developed to obtain an understanding of the complex relationships between these barriers and how they affect Vietnamese export in the international markets. Various strategies are proposed to reduce the impact of the barriers on coffee export activities.
Keywords: Export barriers, Vietnamese coffee, and causal loop diagram., systems thinking
