International Journal of African Society, Cultures and Traditions (IJASCT)

EA Journals

Influence of Media Globalization on the Traditions of Igbo People in Ohaukwu Local Government Area of Ebonyi State


This study focused on Influence of Media Globalization on the Traditions of Igbo people: A study of Ohaukwu Local Government Area of Ebonyi State. Three research questions guided the study. This study has demonstrated that the mass communication students of Ebonyi State are aware of the social media sites and had access to them. Findings also indicated that media globalization is seen as a cultural phenomenon. And that media globalization has a strong influence on the existing cultures of Ohaukwu Local Government Area of Ebonyi State. The influence of media globalization as observed from the study has both negative and positive impacts. Media globalization as observed from the study manifests greatly in the area of dressing, which is obvious from the way in which most youths in Ohaukwu dress. Worship is another area in which the influence of media globalization manifests. The value system of the people is another choice indicated by the respondents while language and mode of eating were also identified as the manifestation of media globalization in the area. The influence of globalization is exerted on the peoples’ culture mostly from the broadcast media while films and cinemas are other media through which the influence is exerted. Others are music, the print media, ICTs, advertising messages, and educational materials. It was also discovered that contact with all the sources of media globalization existing in the area of study is very often. This fact was attested to by all the sampled respondents. To this end, the researcher recommended that Government as a matter of policy must ensure that there is total orientation and effort at enlightening Nigerians on the need to harness and promote their cultures as well as developing same for economic gains.


Keywords: Ebonyi State, Igbo people, Ohaukwu local government area, Traditions, media globalization

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