Role of Communication in Achieving Organisational Efficiency: A Study of Veritas University, Abuja (Published)
The study was carried out to investigate the specific role communication played in achievement of efficiency in Veritas University, Abuja. Descriptive survey research design was adopted with questionnaire used as research instrument for data collection. Data collected was analysed through Descriptive method and findings revealed that provision of information, mobilization, deliberation, participation, feedbac, disputes resolution were some of the specific roles of communication in achieving efficiency in Veritas University, Abuja. In doing so, horizontal communication pattern was often used compared to vertical communication and quasi-vertical communication to achieve efficiency in the areas of planning, organization, coordination, monitoring, decision making, and interpersonal relations. Social media group charts and memo were the channels often used among the employees of the commission in communication compared to other numerous channels available for use. The conclusion of the study was that communication remains a vital tool that organizations can use to achieve organizational efficiency but certain barriers also exist in the process that can limit the success of communication. The study therefore recommended that vertical communication than horizontal communication should be for optimum organizational efficiency in Veritas University, Abuja.
Keywords: Efficiency, Organization, University, communication, veritas