Global Journal of Arts, Humanities and Social Sciences (GJAHSS)

EA Journals

Commercialization

Commercialisation of Christianity in Nigeria: A Review (Published)

This review investigates the commercialization of Christianity in Nigeria, delving into its historical roots and modern expressions. A booming economy that includes mega-churches, televangelism, religious tourism, and a robust market for faith-based goods and services has resulted from the nexus of faith and commerce. Factors responsible for the commercialization of Christianity and the impacts of commercialization on religious practices, and the larger socio-cultural fabric are critically evaluated in this study. The article examines how some charismatic leaders have shaped the religious-business environment and considers how this has an impact on the genuineness of Christian teachingsin contemporary Nigeria. This review adds to the on-going conversation on how Nigerian religious practices are changing and highlights the intricate interactions that exist between faith and business within the framework of Christianity. This review recommends more investigation into viable ways to promote peaceful coexistence of religion and business in Nigeria’s Christian community.

Keywords: Christianity, Commercialization, Religion., Review, historical

Perceptions on the Commercialisation of the Malu: A Case of Samoa (Published)

The art of Samoan tattooing or Tatau has been widely researched by scholars. Most scholarly, medical and artistic studies examine Samoan tattooing with greater interest on the male tattoo (pe’a) while the female tattoo (malu) is insignificantly explored. Traditionally, the malu was reserved for the taupou, (the daughters of high chiefs). Today, no such reservation seems to be in place and pretty much any woman or girl, Samoan, part Samoan or non Samoan may receive a malu provided they can afford the costs and tolerate the pain. Perceptions on the commercialisation of the malu are deeply debated and vigorously contested on social media and online discussion forums. Perceptions on the commercialisation of the malu from Samoans and non Samoans residing in Samoa are nonexistent in academia. This research paper presents the results of a small scale study that investigated the perceptions of Samoans, part Samoan and non Samoans living in Samoa on the commercialisation of the malu. The paper intends to highlight similarities and differences in perceptions amongst participants living in Samoa and bloggers residing outside of Samoa. The paper presents a number of interesting themes drawn from the study on the commercialisation of the malu.

Keywords: Commercialization, Malu, Online Discussion Forums, Perceptions, Samoan Tattooing, Social media, Tatau

Perceptions on the Commercialisation of the Malu: A Case of Samoa (Published)

The art of Samoan tattooing or Tatau has been widely researched by scholars. Most scholarly, medical and artistic studies examine Samoan tattooing with greater interest on the male tattoo (pe’a) while the female tattoo (malu) is insignificantly explored. Traditionally, the malu was reserved for the taupou, (the daughters of high chiefs). Today, no such reservation seems to be in place and pretty much any woman or girl, Samoan, part Samoan or non Samoan may receive a malu provided they can afford the costs and tolerate the pain. Perceptions on the commercialisation of the malu are deeply debated and vigorously contested on social media and online discussion forums. Perceptions on the commercialisation of the malu from Samoans and non Samoans residing in Samoa are nonexistent in academia. This research paper presents the results of a small scale study that investigated the perceptions of Samoans, part Samoan and non Samoans living in Samoa on the commercialisation of the malu. The paper intends to highlight similarities and differences in perceptions amongst participants living in Samoa and bloggers residing outside of Samoa. The paper presents a number of interesting themes drawn from the study on the commercialisation of the malu.

Keywords: Commercialization, Malu, Online Discussion Forums, Perceptions, Samoan Tattooing, Social media, Tatau

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