MOTIVATION OF TOURISTS THROUGH MARKETING STRATEGIES OF OLUMO ROCK TOURIST COMPLEX (Published)
In Nigeria, Travel and Tourism had contributed immensely to the growth of GDP and also to employment. Tourism marketing in destination must take into consideration the behaviour of visitors for effective campaign design. The study investigates how visitors got information about the Complex and major motivating factors that attract visitors to the Complex. Structured questionnaire was employed to obtain information on the major objectives of the study. Majority of the visitors to the complex are youths. Visitors preferred use of brochures, travel guides and social media as marketing strategies. Push factors are observed to motivate tourists more for fun, excitement, relaxation and sightseeing. Tourists’ sources of awareness to the Complex are not different in respect to their demographics; also visitors who organise visits for themselves complain less about challenges of the Complex. Management of the Complex must endeavour to improve on infrastructure and recreational facilities for fun, sightseeing, relaxation and excitement.
Keywords: Information, Marketing, Motivation, Olumo Rock Tourist Complex, Tourists
EFFECTS OF PSYCHOLOGICAL FACTORS ON DEMAND FOR URBAN DOMESTIC TOURISM IN KENYA (Published)
This study examined the effect of psychological factors on demand for urban domestic tourism in Kenya and conducted in selected tourist destinations within Nairobi and Nakuru town. The sample size was 384 respondents: 254 respondents from Nairobi city and 130 respondents from Nakuru town surveyed using multistage sampling procedure. This study revealed that perception, learning, and motivation push factors specifically self esteem, personal confidence, going to study, relieve stress, be together with family, escape from normal routine, need to be recognized, encounter different cultures and lifestyles, visit new places, annual leave, fun and enjoyment, enrich myself intellectually, sense of adventure, conferences, religion pilgrimage, and disposable income, had major influences on demand for urban domestic tourism. This study recommends players in the tourism and hospitality industry to portray good images of tourist destinations, develop tourism products and services of value as well as unforgettable experiences that will satisfy domestic tourist needs.
Keywords: Learning, Motivation, Perception, Tourism demand, Urban domestic tourism, psychological factors