European Journal of Hospitality and Tourism Research (EJHTR)

EA Journals


Diaspora Tourism in Lebanon: A Strategy to Maintain Tourism Efficiency during Crises (Published)

Tourism constitutes a major activity in the Lebanese economic system. Being by its nature a fragile sector, tourism is severely affected each time Lebanon is facing a crisis. The last one was a multidimensional crisis that derived from the geopolitical turnarounds in the Middle East region, particularly the war in Syria. Yet, tourist arrivals to Lebanon have not dip as expected, on the contrary they are increasing steadily. This is due to the surge of diaspora tourism where reconnection with ancestral homelands and solidarity with their nationals prevails over other considerations. This article studies the rise of diaspora tourism in Lebanon during the period 2014 – 2017. It relies on the survey method to set a profile for Lebanese diaspora tourists and highlight the importance of resorting to diaspora tourism during crisis.

Keywords: Diaspora Tourism, Homeland., Lebanon, crises, descendants

The Effect of Syrian War on French People’s Decision to Travel to Lebanon: Remedy through Branding (Published)

The aim of this study was to find out the effects of War in Syria on the decision of French people to travel to Lebanon. Based on a survey, the study findings showed that people in France are aware of the Syrian War as well as the subsequent occurring refugee crisis. The war and refugee crisis are highly affecting their decisions to travel not only to Lebanon but also to other Middle East countries such as Iran, Iraq, Turkey, Jordan. Demographic characteristics of the people play as well an imperative role on their decisions to travel to Lebanon. Branding Lebanon as a tourist destination based on the attributes that influence French travellers can be a fundamental part of the remedy

Keywords: Destination Branding, French Tourists, Lebanon, Refugee, Syrian War, Tourism, Tourist decision., crises

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