The financial services sector has increasingly integrated cloud computing architectures and Artificial Intelligence (AI) technologies to enhance customer engagement, streamline operational processes, and maintain a competitive edge. While these advancements bring substantial benefits, they also introduce complex ethical considerations and privacy vulnerabilities. This paper aims to critically analyze the ethical ramifications and privacy implications associated with the deployment of AWS cloud-based AI solutions within the financial services ecosystem. It will examine select case studies from the sector, identify best practices in the implementation of these technologies, and provide strategic recommendations to effectively mitigate the associated risks.
Keywords: AWS, Data Privacy, Financial Services, bias mitigation, cloud AI, data security, ethical AI, machine learning, regulatory compliance, transparency in AI
