Literature Review Based Analysis of the Essence of Acquiring Digital Communication and Media skills in Contemporary Ecosystem (Published)
The advent of information and communication technology revolutionized the way things are done all over the globe that offices, institutions, industries, and government now have their operations automated thereby forcing all human activities digitalized. This paper is an analysis of the essence of acquiring digital communication and media skills in contemporary ecosystem. it adopted interpretive content and document analysis method which precipitated the application of scientific procedures and rationale for systematic literature review (SPAR-4-SLR) model. The paper conceptualized, digital literacy, digital communication literacy and skills as well as media literacy and skills. It also discussed the essence of acquiring both digital communication and media skills which among others include that digital communication skills are essential today because they drive global collaboration, remote work efficiency, and career advancement and that the acquisition of digital skills in general and media skills in particular can open up a world of opportunities for the person as in the area of networking which allows one to connect and engage like-minded individuals, industries, experts thus, providing a vast network of opportunities to collaborate, learn, and grow, personal branding that show case, one’s skills, expertise and achievements. The paper also identified some ways to acquire these skills with one, being by leveraging on the opportunities of online learning platforms such as Coursera, Udemy, and LinkedIn learning that offer affordable and flexible courses on a wide range of digital topics. Based on the findings, conclusion was drawn and recommendations made.
Keywords: Communication Technology, Digital Literacy, Information, communication literacy and skills, media literacy and skills, university