The Role of Digital Twins in AI-Driven Enterprise BI: Transforming Scenario Simulation and Strategic Planning (Published)
Digital twin technology represents a transformative paradigm in enterprise business intelligence systems, fundamentally altering how organizations approach strategic decision-making and scenario simulation. The integration of digital twins with artificial intelligence-driven business intelligence platforms creates sophisticated virtual replicas that maintain bidirectional data flow between physical operations and digital representations, enabling real-time monitoring and predictive capabilities across diverse organizational contexts. Contemporary implementations demonstrate the evolution from manufacturing-centric applications to comprehensive enterprise-wide strategic planning tools that address the inherent limitations of traditional business intelligence systems relying on historical data analysis and static reporting mechanisms. The technological synthesis encompasses advanced sensing systems, cloud computing infrastructures, Internet of Things connectivity, and machine learning algorithms that collectively support continuous data synchronization and sophisticated modeling techniques. Digital twin-enabled frameworks facilitate dynamic scenario modeling, comprehensive system understanding, and predictive capabilities that extend beyond conventional analytical approaches, enabling organizations to transition from reactive analytics toward proactive, simulation-based decision-making processes. The integration challenges encompass technical aspects, including data interoperability, real-time processing requirements, and system integration complexity, while successful implementations demonstrate improved operational visibility, enhanced predictive accuracy, and accelerated response capabilities for dynamic business environments. Strategic planning applications benefit from holistic organizational views and external market condition analysis, enabling evaluation of strategic initiative impacts across multiple dimensions simultaneously while supporting agile strategy adjustment based on emerging opportunities and threats through automated alerting systems and continuous monitoring capabilities.
Keywords: Artificial Intelligence, Business Intelligence, cyber-physical systems, digital twins, scenario simulation, strategic planning