European Journal of Business and Innovation Research (EJBIR)

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Product Value Proposition (PVP) Framework Using Agile Methodologies and Marketing to Sustain Technological Startups

Abstract

This research investigated the application of the Product Value Proposition (PVP) Framework, Agile techniques, and marketing to increase product-market fit and promote successful product adoption. The PVP Framework presented a methodical approach to building compelling value propositions that matched product attributes with customer wants. Agile methodologies enabled customer-centric product evolution through flexibility and iterative development. This study clarified the literature’s opinions on the concept.  It gave insight into achieving optimal product-market fit.  This was accomplished in this study by investigating the synergy of these ideas and their applications in product management and marketing. A thorough review of the literature and study of business value proposition models from previous studies in the literature aided in gaining a thorough understanding of this topic.

 

Keywords: Framework, Marketing, agile methodologies, product value proposition (PVP), sustain technological startups

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.ejbir@ea-journals.org
Impact Factor: 7.79
Print ISSN: 2053-4019
Online ISSN: 2053-4027
DOI: https://doi.org/10.37745/ejbir.2013

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