European Journal of Business and Innovation Research (EJBIR)

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Private and public higher education institutions have had the problem of financial un-sustainability in recent years. United Kingdom and European Union have instituted programs to work on financial sustainability of higher education as reported by Browne et al. (2010) and the Organization for Economic Co-operation and Development (2004). To achieve financial sustainability of higher education, institution needs to increase its internally-generated income or funds, which needs to be flowing on a regular basis for its operation, without compromising the future of its sustainability. This paper is to establish legitimacy for future work needed for the variables to pursue further research. Quantitative research study was research design and instrument of higher educational institutions across the globe. Results have opened opportunity for discussion on financial sustainability in higher educational institutions. The study explored theories behind financial sustainability and establishes possible correlation between the public relations that is sustaining the financing of higher education institutions. The outcome have help develop variable for predictive model in the development of financial sustainability for higher educational institutions.

Keywords: Higher Education, Institutions, Public Relation

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