Based on a specific sample, which is sustainable citizen companies along the period 2002-2007, we examine – in pool and descriptive studies – financial, and social characteristics of these firms. Our findings identify several important facts. This causal analysis has allowed us, in a great measure, to conclude that these corporate citizens appear to use diverse strategies and synergies to meet social demands in order to improve financial performance through instrumental commitment. The reward of social investment is made in the long term, whereas if the company is prosperous and if managers are ready to meet social demands then it will be immediately recognized by rating agencies in their evaluation process. Also there is no a unanimous conclusion about the relationship between the social and the financial.