European Journal of Business and Innovation Research (EJBIR)

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Nigeria

Effect of Statutory Reserve and Bank Branches on Revenue Reserves of Deposit Money Banks in Nigeria (Published)

The study examined the effect of statutory reserves and bank branches on the revenue reserves of deposit money banks in Nigeria. Retained earnings were the dependent variable. The study adopted an ex-post-facto research design, covering the period between 2010 and 2019. Secondary data were extracted from the annual reports and accounts of sampled deposit money banks in Nigeria. Multiple regression analysis was used for the test of hypotheses. The study of the regression analysis revealed that statutory reserves have a significant and negative effect on the revenue reserve of deposit money banks in Nigeria. Furthermore, the number of branches of deposit money banks had no significant effect on their revenue reserves. The findings imply that statutory reserves can be used to predict and make decisions on retained earnings of deposit money banks in Nigeria. The study, therefore, recommends that banks focus on working on technicalities that will enable them to reduce their statutory reserve. However, the CBN should give the banks more freedom to have in-house retention than reserving with the CBN. This is because when it is reduced, there will be more loanable funds at the disposal of deposit money banks, and their profitability chances increase as well. Also, the insignificant effect of the number of branches indicates that the firms should not see an increase in the number of their branches as the solution to higher revenue reserves

Citation: Offor E.U.(2023) Effect of Statutory Reserve and Bank Branches on Revenue Reserves of Deposit Money Banks in Nigeria, European Journal of Business and Innovation Research, Vol.11, No.1, pp.,1-10

 

 

Keywords: Bank Branches, Deposit Money Banks, Nigeria, revenue reserves, statutory reserve

Understanding the Nexus Between Advertising and Purchase Intention of Cryptocurrency Among Young Adults in Nigeria (Published)

This paper examines the respondent’s purchase intentions appropriate to the advertising variables.  It therefore sum ups the consequences and impacts related to respondent’s choice of advertising variables and purchase intentions of cryptocurrency. The unexplored market potential of cryptocurrency might be due to ineffective use of advertising to facilitate purchase intention. Interestingly, scanty empirical investigation could be found on the topic of advertising and purchasing intentions of cryptocurrency among developing economies of the world. Accordingly, the need for the research presented here is evident. The main purpose of the study is investigating the effects of advertising on purchase intention of cryptocurrency among young adult in Awka, Nigeria. This necessitated conducting a research for the evaluation of current advertising practices to check their effect on consumer purchase intentions. Data were collected from the sample of 138 individuals selected randomly. Presented questionnaire was used to collect data. Data analysis and interpretations was done through regression model and descriptive statistics. To check the impact of advertising, the advertising related variables were used which includes awareness, interest, desire, action of advertising on the dependent variable of consumer’s purchase intentions of crypto currency. The results declared most advertising related variables have significant impact on purchase intentions.

Citation: Anthony Obiajulu Osagwu and  Ekwunife Gabriel Okafor (2022)  Understanding the Nexus Between Advertising and Purchase Intention of Cryptocurrency Among Young Adults in Nigeria, European Journal of Business and Innovation Research, Vol.10, No.6, pp.,34-70

Keywords: : Emerging Economies, Advertising, Nigeria, Purchase Intention, Young Adults, crypto currency

Human Resource Accounting: Implication for The Financial Statement in Nigeria (Published)

Human Resource Accounting is receiving serious attention by Accountants all over the globe and this paper is a contribution to such debate. This study examines Human Resource accounting and its implication on Financial Statement. The study made use of secondary data in achieving its objective. Works of several Scholars were analysed to arrive at the objective of the study). Two models of accounting for Human Resource in the financial statement in Nigeria were recommended. The first being-The Capitalisation Model: All expenditure incurred in hiring a staff aside the cost of advertisement should be capitalized and amortised against revenue for 3 years.. The second recommendation is the Realisation model: Employee personal Ledger should be opened and debited with the cost of hiring such employee. The contribution of such employee should be tracked in the form of cost savings and revenue generation and should be credited to the employee personal ledger. At the end of the year, the balance on the personal ledger should be moved to the Financial statement as either an asset or a liability. In this case asset will emerge when the employee has a Credit balance while a liability will emerge when such employee has a debit balance.

Keywords: Accounting, Financial Statement, Human resource, Implication, Nigeria

Competitiveness Analytic of Nigeria and Singapore | National Productivity and Economy (Published)

Citation: Ayodele A. Otaiku (2022) Competitiveness Analytic of Nigeria and Singapore | National Productivity and Economy, European Journal of Business and Innovation Research, Vol.10, No.1, pp. 67-111

Abstract: Competition power of a country can simply be defined as the ability to compete relative to its rivals and where Singapore and Nigeria were case studies. The effective policies to increase the level of prosperity and how to translate information about specific strengths and weaknesses across the many factors that drive competitiveness was the crux of the study. The competitiveness analytic identify uncertainties (more raking competitiveness metrics); seek alternative framing of problems; build hybrids (objects such as indicators or policy formulation); and human capacity to link knowledge to action for national productivity and country’s share of world markets for its products and services, provide its residents with a rising standard of living and a high employment on a sustainable basis was the resultant impacts of competitiveness. Value results from a total effort, rather than from ‘one isolated step’ in the process for all indexes of competitiveness. Singapore had  better competitiveness index than Nigeria with global ranking as the most competitive nation in the world, 2020.The crux of 21st century competitiveness ranking should focus on the unification of competitiveness indicators and the development of ‘integral competitiveness fundamentals  that, can capture the traditional and emerging indicators like ‘Climate changes’,‘Pollution’,‘Cyber security’ and ‘Hybrid warfare’ was accentuated as spatial polysingularity framework for the future study of competitiveness.

Keywords: Competitiveness, Development, Entrepreneurship, Innovation, Networking, Nigeria, Singapore, spatial polysingularity

Intellectual Capital Performance of non-finance firms in Nigeria (Published)

The study investigates intellectual capital performance in Nigeria drawing samples from listed non-finance firms on the floor of the Nigerian Exchange Group market. While performance proxied by return on asset is the dependent variable, the independent variables adopted for this study includes structural capital efficiency, capital employed efficiency, human capital efficiency and value-added intellectual capital coefficient. Furthermore, in line with related extant literature, we employed the variable of leverage to control our model. The econometric techniques adopted in this study are the panel fixed and Random effect regression techniques. The empirical result of this study leads to the conclusion that out of the four independent variables adopted in this study, only the variable of human capital efficiency insignificantly affect performance of listed non-finance firms in Nigeria. However, we conclude that structural capital efficiency, capital employed efficiency and value-added intellectual coefficient significantly improve firm performance. On the bases of these findings, we recommend that managers should place great emphasis on structural capital. They need to invest more in its human capital instruments through continuous learning and training. We recommend that managers should provide more towards proper training of employees and ensure that the right persons are selected for the job.

Citation: Aluwong Dogara Blessed  (2022) Intellectual Capital Performance of non-finance firms in Nigeria, European Journal of Business and Innovation Research, Vol.10, No.1, pp. 1-17

 

Keywords: Intellectual Capital, Nigeria, Performance, non-finance firms

Psychological Impact of Downsizing on Survivor-Managers in a developing Economy (Published)

Despite the importance of psychological wellbeing of survivors to the attainment of the envisaged goal of the downsizing practice, research on this group of workers is still limited particularly in Nigeria. The study aims at exploring the psychological impact of downsizing on survivor managers in Nigeria using a qualitative research approach. More specifically, unstructured and semi-structured interviews were carried out at different stages with a total of 20 interviewees. Data were analysed and coded using a data-driven thematic analysis. The finding revealed that anxiety, a feeling of uncertainty, insecurity of job, reduction in individual motivation and poor communication influenced the survivors negatively. These negative psychological and emotional impact exhibited by the survivor employees are linked to lack of jobs, high rate of unemployment, and lack of social security and culture. The outcome of the study would provide implications for human resources managers in Nigeria who often deal with downsizing and engaged in psychological contract breach.

Keywords: Developing Economy, Nigeria, Survivor-managers, downsizing, psychological impact

Green Marketing and Sustainability of Breweries in Nigeria (Published)

This study appraised the effect of green marketing on sustainability of brewery firms in Nigeria using the South-East geo-political zone of Nigeria as the study area. Specifically, it sought to ascertain the extent green product; green price; green placement; and green promotion on the sustainability of breweries. The study was hinged on diffusion of innovation theory. Descriptive survey design using a sample size of 324 was adopted. Primary data used for the study were sourced with structured questionnaire, and analyzed in frequency tables and percentages, and multiple regression analysis for testing the hypotheses. The study found all the constructs of the study: green product, green price, green place (distribution), and green promotion to be significantly and positively related to sustainability of breweries in South-East of Nigeria. It concluded that green marketing significant positive effect on sustainability of breweries in South East of Nigeria. The study recommended that breweries in South-East Nigeria, and the broader Nigeria should sustain their environmental responsibilities and pay more attention to related issues so as to maintain their company sustainability.

Keywords: Green Marketing, Nigeria, South-East, Sustainability, brewery firms

Analyses of Entrepreneurship Education on Entrepreneurial Intention among Undergraduates Students in Nigeria (Published)

Entrepreneurship education and intention are major constructs that have enjoyed extensive investigation in literature as underlying factors for the development of potential and practicing entrepreneurs and the growth of the Small and Medium Enterprises (SMEs) sector. This study investigated the analysis of entrepreneurship education on entrepreneurial intention among undergraduate students in Nigerian universities. Relevant theoretical framework and models such as Theory of Planned Behaviour (TPB) by Ajzen (1991) as well as Bandura’s (1986) Self-Efficacy model were employed to underpin the study. A sample of 469 undergraduates was investigated in Nigeria through a cross-sectional survey. A structured questionnaire was distributed online to respondents. Analysis was carried out using simple and multiple regression analysis. The findings from this study and the data analysis outcomes indicated that there is a positive significant relationship between entrepreneurship education and entrepreneurial intention among undergraduate students in Nigeria. This is in support of various positions in literature based on previous studies. However, the multi-dimensional perspective of entrepreneurship education only yielded two variables namely, entrepreneurship skills and knowledge as the determinant of entrepreneurial intention. This development gives credence to assess an optimum model for entrepreneurship education among the various antecedent factors that influence entrepreneurship education in relation to entrepreneurial intention. The study therefore recommends that adequate pedagogical approaches and tools be employed in the universities and other tertiary institutions that will impact emphasis on critical entrepreneurship education factors such as skills and knowledge for the management and policy framework for entrepreneurial activities and performance.

Keywords: Entrepreneurship education, Nigeria, Students, Undergraduates, entrepreneurial intention

Determinants of Customer Patronage for Local Food Restaurants in a Typical Sub-Saharan African Context (Published)

This study centers on the determinants of customer patronage for local food restaurant in Awka metropolis. There exists dearth of empirical studies on the patronage behavior of customers of local food restaurants in Awka metropolis. The study employed survey design and the population of study is the customers of local food restaurants in the area. The sampling technique used was quota sampling and the sample size is 246 respondents. The research instrument was questionnaire while data collected were subjected to reliability test using factor analysis. The result of the multiple regression analysis shows that food quality is the best predictor of customer patronage of local food restaurants follow by food varieties, convenient location, cultural influence, physical environment and service quality while price is not a significant determinant. We therefore recommend that local food restaurant operators should improve on the quality of meals served; provision of varieties of meals with different spices and meals should express the culture of the customer among others.

Keywords: Customer patronage, Food Marketing, Nigeria, local food restaurants, sub-Saharan Africa

Understanding the Nexus between Electronic Service Performance and Customer Satisfaction among Online Shoppers in a Typical Emerging Economy (Published)

The main objective of this study is to empirically investigate the influence of electronic service performance on customer satisfaction among online retail customers in Anambra State, Nigeria. The development of information and communication technology (ICT) and its wide application to business especially retailing led to the development of alternative methods of distributing goods and service hence, the emergence of many online retail shops that are challenging the traditional methods of retailing. In view of this and in view of the fact that customers are keying into this emergent phenomenon, customer satisfaction with the online retail shops is imperative. Hence this study set out to examine service performance and customer satisfaction among online retail shoppers in Nigeria. The study was based on a survey of 288 online shoppers in Anambra State. The data collected were analysed with multiple regressions and the outcome was useful to online shoppers, online retailers among others.

 

Keywords: Customer Satisfaction, Emerging Economy, Nigeria, Online Shoppers, Service Performance

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