Integrating Marketing and Finance to Increase Company Performance in Vuca World: A Case Study on Banking State-Owned Enterprise in Indonesia (MANDIRI, BRI, BTN, BNI) (Published)
Despite the tremendous improvements in global business, there are still disruptions that result in business failures that affect stakeholders. VUCA poses a slew of challenges for both newcomers and established players, including banks. This paper aims to analyse integration marketing dan finance to increase company performance in VUCA world of banking state-owned enterprise in Indonesia (Mandiri, BRI, BTN, BNI). This was a qualitative study that employed the analytical descriptive method. The findings indicate that marketing and finance integration has been adopted by Indonesia’s state-owned banks, including Mandiri, BNI, BRI, and BTN. These banks’ marketing integration results in optimalization of continuity budget marketing that is focused on digital marketing and client relationship marketing. These four banks do the integration of marketing and financial in order to increase perfomance of companies.
Keywords: Company Performance, Finance, Marketing, VUCA
Factors Affecting Value Addition in the Leather Industry in Kenya (Published)
The leather industry holds a significant position in the agricultural sub-sector in Kenya. The industry has a high potential to make products of high quality that can address socio economic problems, and create employment and wealth. The success of the industry depends on value addition, which unfortunately has been minimal, and most of Kenya’s exports have been in the form of unprocessed raw hides and skins. As a result, the industry has not realized its full potential. The objective of this study was to investigate factors affecting value addition in the leather industry in Kenya. Adopting a case study design, the study focused on the influence of capacity building, technology, finance and quality control on value addition. The study population consisted of both incubatees and graduate incubatees of Leather Development Centre in Kenya Industrial Research and Development Institute. The findings show that the industry is characterised by low capacity building, and unskilled employees take long to upgrade their skills on the job. The industry uses old technology, does not practice expeditious machine upgrade; and repairs and maintenance are quite slow. Further, the leather industry is inadequately financed, and quality is compromised because of unavailability of affordable chemical inputs. The study recommends that in order to increase value addition, manufacturers need to invest resources with a view to upgrading their human capital and technology. The different players in the industry should analyse weaknesses in the present national policy framework, and address the loopholes that exist.
Keywords: Capacity building, Finance, Quality control, Technology, Value addition