Corporate Social Responsibility and Brand Image of MTN Nigeria Plc (Published)
The study examined the impact of corporate social responsibility (CSR) on brand image of MTN in Nigeria. Specifically, the study sought to variables of the impact of economic CSR activities, social CSR activities and environmental CSR activities and brand loyalty of MTN in Nigeria. survey research design was adopted to carry out the research work Abuja metropolis in FCT. Purposive sampling technique was based on businesses men and women and other customers who use MTN network of sample size was 278 using the Cronbach Alpha method to determine the sample size. Questionnaire was used in order to collect the primary data from the individual customers. With the aid of ordinary least square regression analysis, the data were analyzed and the result showed that economic activities, social activities and environmental activities had a significant impact on brand loyalty with significant level of 0.04, 0.00 and 000 respectively. The study therefore concludes that CRS has a significant impact on brand image of MTN. The study recommends that management of MTN could find a way to innovate their economic responsibility practices by further engaging in these initiatives to enhance a brand image. This will lead to an increased customer base and finally increased profitability. Also, it recommends that MTN managers should undertake more morally justified CSR initiatives which will help to strengthen community welfare and their brand image. Finally, environmental protection programs should be developed. These programs can include recycling, procuring environment-friendly materials for use with MTN logo, engaging distributors and suppliers who are known to be environment friendly and creating products that do not pollute the environment.
Keywords: Brand Image, Corporate Social Responsibility, economic CSR activities, environmental CSR activities, social CSR activities
Ethical responsibilities and the performance of manufacturing firms in Nigeria (Published)
Corporate social responsibility (CSR) is a public relations concept geared towards actualizing the objective of maintaining favorable environment for the community within which the organization exists and from where it derives its sustenance. The sphere of responsibilities by corporate bodies cut across economic, legal, ethical and philanthropic dimensions. This study focused on ethical responsibilities and the performance of manufacturing firms in Nigeria using Lafarge Cement Company as case study. The major objective of the research was to examine how ethical considerations are adhered to in the operations of manufacturing firms. The research also aimed to ascertain the resultant effect of corporate expenditure in creating a conducive and friendly business environment. The study used ex-post facto research design to obtain secondary data from the financial report of the company. Multiple regression analyses were used to find the relationship between variables and their significance. The findings revealed that waste management cost does not significantly affect financial performance of the company. The result of the study showed that CSR affects the financial performance when viewed holistically. However, the chosen variables show no significant effect.
Keywords: Corporate Social Responsibility, ethical responsibility. Performance, manufacturing firm
Business ethics and corporate social responsibility for business success and growth (Published)
The concepts of ethical behavior and corporate social responsibility have come to the fore in recent years in both developed and developing countries as a result of growing sense of corporate wrongdoing. These two concepts can bring significant benefits to a business. The idea that business enterprises have some responsibilities to society beyond that of making profits for shareholders has been around for centuries. The paper addresses the concepts of business ethics and corporate social responsibility. From the perspectives of MBA students and managers, it came out that business ethics and social responsibility are very important for organizational growth and success. Specifically, they consider business ethics to lead to positive employee, customer and community relations. Not only that but also, they perceive that better public image/reputation; greater customer loyalty; strong and healthier community relations can inure to the benefit of corporations that are socially responsible. Implications of the findings are finally drawn.
Keywords: Business Ethics, Corporate Social Responsibility, and Business Growth