This research investigated the application of the Product Value Proposition (PVP) Framework, Agile techniques, and marketing to increase product-market fit and promote successful product adoption. The PVP Framework presented a methodical approach to building compelling value propositions that matched product attributes with customer wants. Agile methodologies enabled customer-centric product evolution through flexibility and iterative development. This study clarified the literature’s opinions on the concept. It gave insight into achieving optimal product-market fit. This was accomplished in this study by investigating the synergy of these ideas and their applications in product management and marketing. A thorough review of the literature and study of business value proposition models from previous studies in the literature aided in gaining a thorough understanding of this topic.
Keywords: Framework, Marketing, agile methodologies, product value proposition (PVP), sustain technological startups
