British Journal of Marketing Studies (BJMS)
Vol13, Issue 2, 2025
Proposing a Comprehensive Model to Explore and Evaluate the Factors Influencing Egyptian Consumers’ Brand Loyalty: An Empirical Study in the Home Appliances SectorAuthors: Mostafa Ahmed Shalash Keywords: Brand, Brand Image, Brand Trust, Repeat purchases, brand loyalty DOI: https://doi.org/10.37745/bjms.2013/vol13n2129 Article Pages: 1-29 |
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Advertisement and Consumers Behaviour among Selected Manufacturing Firms in FCT AbujaAuthors: Babayemi Oduyingbo Joshua; Abdulrahman Shehu Ahmadu; Grace Udo, and Hadiza Saidu Abubakar Keywords: Consumer Behavior, Social media, advertisement, brand loyalty, customer engagement, customer recall, purchasing decisions DOI: https://doi.org/10.37745/bjms.2013/vol13n23046 Article Pages: 30-46 |
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Impact of Innovation on Market Share of Small and Medium Enterprises (SMEs) in AbujaAuthors: Judith Aimiebenomo Ehiaguina, Olubodun Sijibomi, Fredrick Seun Yakubu, Ekanem Ediuku Keywords: Innovation, Market Share, Process Innovation, SMEs, marketing innovation, product and service innovation DOI: https://doi.org/10.37745/bjms.2013/vol13n24761 Article Pages: 47-61 |
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Succession Planning and Sustainability of Family Businesses and in South-East, NigeriaAuthors: Goodfaith N. Dike, Ellis I. Idemobi, Chisom N. Okafor,Michael I. Anyika,Jeffery Chukwujekwu Obiezekwem,Ekene Ezinwa Nwankwo Keywords: Nigeria, South-East, Sustainability, family businesses, succession planning DOI: https://doi.org/10.37745/bjms.2013/vol13n26290 Article Pages: 62-90 |
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Effect of Omini-Channel Marketing on the Performance of Transport Firms in Anambra StateAuthors: Nkoli Augustina Chendo, Chineze J. Ifechukwu-Jacobs, Chimezie Alex Oguanobi Keywords: Omini-channel marketing, personal messaging and social media engagement, transport firms, web rooming DOI: https://doi.org/10.37745/bjms.2013/vol13n291103 Article Pages: 91-103 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI: https://doi.org/10.37745/bjms.2013/vol13n2
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