British Journal of Marketing Studies (BJMS)
Vol12, Issue 2, 2024
Marketing Research Skills: Managers Versus Workers in Micro Business in Ondo StateAuthors: Modupe Oluwatoyin Olowe and Temitope Sunday Olowe Keywords: Managers, Micro business, marketing research skills, workers DOI: https://doi.org/10.37745/bjms.2013/vol12n2115 Article Pages: 1-15 |
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Assessing the Role of Advertising and Sales Promotion on Brand EquityAuthors: Leroy Muandumba Jose Keywords: Angola, Brand Equity, LG, Sales Promotion. DOI: https://doi.org/10.37745/bjms.2013/vol12n21626 Article Pages: 16-26 |
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The Influence of Marketing Orientation on the Formation of Unique Value Propositions of Food Processing Companies in Southwest, NigeriaAuthors: Oyebowale Blessing Oyekunle, Bolaji Comfort Adeniyi, Johnson Dare Adeeko Keywords: Marketing Orientation, competitors’ orientation, customers’ orientation, market research, unique value proposition DOI: https://doi.org/10.37745/bjms.2013/vol12n22742 Article Pages: 27-42 |
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Effects of Information Communication Technology and Customer Service on Customers’ Satisfaction: A Study of the Courier and Parcel Industry in NigeriaAuthors: Asipita Thomas Sule Keywords: Customer Satisfaction, Customer Service, ICT, courier and parcel industry DOI: https://doi.org/10.37745/bjms.2013/vol12n24359 Article Pages: 43-59 |
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The Application of Artificial Intelligence on Customer Relationship Management (CRM) in the Sultanate of Oman Telecommunications SectorAuthors: Nuha Hassan Elmubasher Eltayib Keywords: application of artificial intelligence, customer relationship management (CRM) sultanate of Oman, sector, telecommunications DOI: https://doi.org/10.37745/bjms.2013/vol12n26090 Article Pages: 60-90 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI: https://doi.org/10.37745/bjms.2013/vol12n2
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British Journal of Marketing Studies (BJMS)
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