British Journal of Marketing Studies (BJMS)
Vol11, Issue 3, 2023
Evaluation of Nigerian Government’s New Cashless Policy: Insights from Select National DailiesAuthors: James Ndubuisi Nwakpa Keywords: CBN, Economy, Newspaper, cashless policy, physical cash DOI: https://doi.org/10.37745/bjms.2013/vol11n3116 Article Pages: 1-16 |
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Determinants of Customer Switching Behaviour in Mobile Telecommunication Industry in South-South NigeriaAuthors: Amos Ejiroghene Panama, Imuetinyan John Ugiagbe and Sunday Aguwamba Keywords: Nigeria, customer switching behaviour, mobile telecommunication industry DOI: https://doi.org/10.37745/bjms.2013/vol11n31762 Article Pages: 17-62 |
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Service Branding and Performance of Insurance Firms in Ekiti State, NigeriaAuthors: Philips Olatunde Ogunode, Samuel Niyi Abereola and Temitope Sunday Olowe Keywords: Branding, Organizational Performance, Service, insurance firms, service branding DOI: https://doi.org/10.37745/bjms.2013/vol11n36372 Article Pages: 63-72 |
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Service Quality, Price and Consumer Switching Behaviour in The Nigerian Telecommunication Industry, Moderating Effect of Value Added Services on the RelationshipAuthors: Mohammed Dauda and Babuji Ibrahim Jatau Keywords: Price, Service Quality, consumer switching behaviour, value added services DOI: https://doi.org/10.37745/bjms.2013/vol11n37389 Article Pages: 73-89 |
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E-Marketing Skills Required by Start-up Operators for Effective Management of Small and Medium Scale EnterprisesAuthors: Virginia N. Egbu and Nonye Azih Keywords: E- Marketing, SME, Skills, effective management, start-up operators DOI: https://doi.org/10.37745/bjms.2013/vol11n39099 Article Pages: 90-99 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI: https://doi.org/10.37745/bjms.2013/vol11n3
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