British Journal of Marketing Studies (BJMS)
Vol10, Issue 6, 2022
Crowdfunding and Marketing Performance of Microfinance Banks in Akwa Ibom StateAuthors: Ndifreke Akaninyene Eno, Unyime Emmanuel Udonde and Prof Ibok, Nkanikpo Ibok Keywords: Marketing Performance, crowdfunding, equity-based approach, reward-based approach and lending-based approach DOI: https://doi.org/10.37745/bjms.2013/vol10n6111 Article Pages: 1-11 |
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The Effect of Country-Of-Origin On Consumer Purchase Behaviour Among Nigerian Elites: A Study of Imported Fashion WearsAuthors: Aniebiet Etuk and Unyime Emmanuel Udonde Keywords: Country of origin, consumer purchase decision, technology sophistication and country image DOI: https://doi.org/10.37745/bjms.2013/vol10n61236 Article Pages: 12-36 |
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The Influence of Relationship Marketing on Customer Perception of Insurance in Lagos State, NigeriaAuthors: Oluwabiyi, O. E., Asikhia, O. U., and Egwuonwu, T. K. Keywords: Customer Satisfaction, Relationship Marketing, customer awareness, customer perception, customer trust customer service quality, product innovation and customization DOI: https://doi.org/10.37745/bjms.2013/vol10n63754 Article Pages: 37-54 |
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Identifying Purchase Intention for Luxury Goods from Generation Z Consumers: A Comparison Between England and TurkeyAuthors: Aftab Dean and Aysel Kurnaz Keywords: England, Generation Z, Hofstede cultural dimensions, Purchase Intention, Turkey, luxury value perception DOI: https://doi.org/10.37745/bjms.2013/vol10n65573 Article Pages: 55-73 |
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The Effect of Internal Marketing Determinants on Employee SatisfactionAuthors: Nuha Hassan Elmubasher Eltayib and Azza Babiker Mohamed Ali Keywords: Empowerment, Internal Communication, Internal Marketing, Organization Culture, internal training, motivation and rewards, performance employers. DOI: https://doi.org/10.37745/bjms.2013/vol10n67484 Article Pages: 74-84 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI: https://doi.org/10.37745/bjms.2013/vol10n6
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British Journal of Marketing Studies (BJMS)
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