British Journal of Marketing Studies (BJMS)

EA Journals

British Journal of Marketing Studies (BJMS)

Vol 9, Issue 1, 2021

Impact of Branding on Consumers Preference for Distilled Liquor in Abeokuta

Keywords: Brand Image, Brand name, Consumer preference, distilled products

Article Pages: 1-10


Structure Conduct and Performance of Sesame Market in Guraferda and Meinit Goldia District Southwest Ethiopia

Keywords: : Goraferda, Meinit Goldia, SCP, Sesame, market margin

Article Pages: 11-29


Empirical Linkage: Visual Branding and Customer Loyalty

Keywords: Customer loyalty, Graphic Designer, Product, visual branding

Article Pages: 37-47


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Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
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