British Journal of Marketing Studies (BJMS)
Vol 9, Issue 1, 2021
Impact of Branding on Consumers Preference for Distilled Liquor in AbeokutaAuthors: Oni, Kazeem Adebisi, Ogundipe, Kayode Samuel and Salako, Mudashiru Abiodun Keywords: Brand Image, Brand name, Consumer preference, distilled products Article Pages: 1-10 |
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Structure Conduct and Performance of Sesame Market in Guraferda and Meinit Goldia District Southwest EthiopiaAuthors: Engida Gebre, Agegnehu Workiye, Kusse Haile and Kassa Tarekegn Keywords: : Goraferda, Meinit Goldia, SCP, Sesame, market margin Article Pages: 11-29 |
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E-Food Commerce, Nutrition Economics and Consumer Behaviour: Before And After Covid-19Authors: Sima Hamadeh Keywords: COVID-19, Consumer Behavior, digital food systems, e-food commerce, nutrition economics, public health nutrition Article Pages: 30-36 |
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Empirical Linkage: Visual Branding and Customer LoyaltyAuthors: Victor Quaynortey-Nyumu Teye and George Kankam Jr Keywords: Customer loyalty, Graphic Designer, Product, visual branding Article Pages: 37-47 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
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