The objective of this study is to explore the determinants affecting the price of the real estate in Ho Chi Minh City (HCMC). The research results provided the basic information for investors, customers and managers to make optimal investment decisions on real estate market in HCMC, Vietnam. Besides, the researchers surveyed 250 investors in real estate who answered 28 questions. The primary sources of data collected from January 2019 to July 2019 and simple random sampling technique. The Data analyzed Cronbach’s Alpha and the exploratory factor analysis (EFA) which used for multiple linear regression technique and using partial least squares method. Investors’ responses measured through an adapted questionnaire on a 5-point Likert scale. Hard copy distributed among 5.000 investors in HCMC. Finally, the findings of the study have six factors affecting the price of real estate in Ho Chi Minh City (HCMC) with significance level 0.05.
Keywords: HCMC., Price; market; real estate, investors and HCMUNRE
