British Journal of Marketing Studies (BJMS)
Vol 3, Issue 5, June 2015
INFLUENCE OF MARKETING COMMUNICATION CHANNELS ON URBAN DOMESTIC TOURISM IN KENYAAuthors: Florence Kamau,F. K. Waweru,Peter Lewa,A. J. Misiko Keywords: Domestic tourism, Kenya, Tourism demand, marketing communication channels, urban tourism Article Pages: 1-22 |
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THE IMPACT OF MARKETING INFORMATION SYSTEM TO INCREASE THE MARKETING EFFICIENCY OF STORES IN KSA (CASE STUDY-AL-BAHA & BELJARSHY CITY)Authors: Mahmoud Abdel Muhsen Irsheid Alafeef Keywords: KSA Stores, Marketing, Strategic Marketing, marketing efficiency, marketing information system Article Pages: 23-33 |
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ANALYZING THE ANTECEDENTS OF CUSTOMER LOYALTYAuthors: Ghadeer Mohamed Badr ElDin Aboul-Ela Keywords: Corporate Image, Customer Satisfaction, Customer loyalty, Service Quality Article Pages: 34-48 |
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RETAIL STORE MERCHANDISE ASSORTMENT AND DISPLAY AND THEIR INFLUENCE ON CONSUMER IMPULSE BUYING BEHAVIOUR IN NORTH-WEST NIGERIAAuthors: Effiong Edet Asuquo, Paul B. Igbongidi Keywords: Consumer Behaviour, impulse buying, merchandise assortment, merchandise display Article Pages: 49-60 |
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Relationship between the Use of Management Information Systems and Employee Job Performance: Evidence from Kenindia Assurance Company LimitedAuthors: Owino Phyllis Osodo , Beatrice Jemaiyo Keywords: Employee Job Performance, Kenindia Assurance Company Limited, Management Information Systems Article Pages: 61-70 |
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7PS MARKETING MIX AND RETAIL BANK CUSTOMER SATISFACTION IN NORTHEAST NIGERIAAuthors: Haruna Isa Mohammad Keywords: 7Ps Marketing Mix, Customer Satisfaction, Northeast Nigeria, Retail Banking Article Pages: 71-88 |
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MODERATING EFFECT OF INFORMATION TECHNOLOGY UTILIZATION ON THE RELATIONSHIP BETWEEN COMMITMENT AND CUSTOMER SATISFACTIONAuthors: Charles Boise Nyameino, Ronald Bonuke, Thomas Kimeli Cheruiyot Keywords: Classified Star Hotels, Commitment, Customer Satisfaction, Information Technology Utilization, Relationship Marketing Article Pages: 89-97 |
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AN EMPIRICAL STUDY OF FACTORS AFFECTING CUSTOMER LOYALTY OF TELECOMMUNICATION INDUSTRY IN THE KINGDOM OF SAUDI ARABIAAuthors: Tariq M. Khizindar,Abdel Fattah M. Al-Azzam,Iyad A. Khanfar Keywords: Brand Image, Customer loyalty, Price, Saudi Arabia, Service Quality, Trends, mobile phones Article Pages: 98-115 |
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WHAT PREDICTS MORE THE SALES-FORCE PERFORMANCE: MOTIVATION OR SATISFACTION IN THE INSURANCE INDUSTRY?Authors: Saroj Kumar Sahoo, Sovan Mangaraj, Sandhyarani sahoo3 Keywords: Insurance industry, Motivation, Sales-force performance, Satisfaction Article Pages: 116-125 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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