Social Network: The Formation and Maintenance of the Social Capital in a Flat World (Published)
In fact, the capital, people often think of money, property… however there is a type of capital formed through personal relationships, friends… and it becomes helpful to help us solve problems in our life, it is called social capital. The paper objective is to study the factors affecting social capital in the context of connecting online through social networks. The results showed that there is a relationship between the reason for using social networks and the level of using social networks, the relationship between the level of using social networks and the components that make up the concept of social capital including friendship social capital, cooperative social capital and social capital maintained. In addition, the subjective of happy status of social network users also quite clearly affects the components of social capital.
Keywords: Internet and UEH, Network, Social, Social Capital, flat
A Study on factors influencing consumer buying behavior in cosmetic Products (Review Completed - Accepted)
The purpose of this study is to investigate internal and external influences on consumers purchasing decisions on cosmetic products in Tamilnadu and Kerala. The questionnaires were given to 500 consumers who are all using cosmetics. Out of 500 consumers contacted, 412 questionnaires were received with required coverage and details. The instruments of this study involved two parts: the first section of the instrument consisted of forced-choice questions about demographic characteristics: gender, marital status, age, occupation, monthly income level. The second section variables chosen for this study in order to measure the influence of consumer buying behaviour in cosmetics products. The Statistical Package for the Social Science (SPSS) for Microsoft Windows 20.00 was used to complete the analysis of the collected data. Descriptive statistics, including means, standard deviations were implemented in order to investigate the demographic data, one-way analysis of variance (ANOVA) were used to determine whether any significant relationships exist among respondents. In addition, the .05 level of statistical significance was set at all statistical tests in the present study. The findings of the study were generalized as follows: Statistically significant differences were found in Income level by the different brand dimensions like social, culture and there is no statistically significant difference in dimension of Personal and psychological. In the end of the study implications and conclusion were provided.
Keywords: Buying, Cultural, Personal, Psychological, Social